Essays about: "branding"
Showing result 16 - 20 of 1066 essays containing the word branding.
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16. Let's get certified ? A qualitative case study on an organizational culture certification and employer branding
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this study is to examine the meaning of an organizational culture certification. We are intending to create a deeper insight into the certification process, its outcomes and benefits in order to get an understanding of how the concept can be interpreted in a scientific manner. READ MORE
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17. Exploring the Power of Narratives: Shaping Sustainable Consumption of Plant-Based Food
University essay fromAbstract : Background: The current unsustainable situation of the seafood industry requires innovative solutions and there is an opportunity for companies to provide consumers with plant-based options which would enable them to eat seafood without harming the oceans. However, there are still several barriers keeping consumers from choosing plant-based products, such as limited knowledge, social norms, and cultural settings. READ MORE
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18. Constructing Heroes and Villains : Identifying Narratives in the Ukrainian Defence’s Social Media Presence
University essay from Uppsala universitet/Statsvetenskapliga institutionenAbstract : This paper examines the narratives that Ukraine is telling through their official Defence of Ukraine account on X, and what the implications of those narratives are. At the time of this study, a conflict is taking place in Ukraine after the invasion of Russia on Ukrainian territory. READ MORE
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19. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. READ MORE
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20. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. READ MORE
