Essays about: "branding"
Showing result 6 - 10 of 1066 essays containing the word branding.
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6. International disputes and nation branding. Investigating Individual Attitudes, Attitude Changes, and Its Implications in the wake of the NATO dispute between Turkey and Sweden
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : This thesis investigates the interplay between attitudes and nation branding in the context of the NATO dispute between Sweden and Turkey, along with its subsequent events. The study employs a mixed-method approach, combining a pre-study and content analysis, with a quantitative survey and qualitative interviews that illustrates the nuances of the attitudes measured. READ MORE
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7. DOES COMMITMENT LEAD TO ACTIONS? The Impact of Feminist Foreign Policy on Aid Allocation and Female Ambassadorship
University essay from Göteborgs universitet/Statsvetenskapliga institutionenAbstract : Since 2014, ten states have declared their intent to pursue a Feminist Foreign Policy, and by doing so, made a commitment to bettering women’s rights around the world. The aim of this Master Thesis is to evaluate if the adoption of Feminist Foreign Policy is followed up with tangible impact on women at home as well as abroad. READ MORE
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8. To what extent is sustainability valued when choosing a workplace?
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : In the current competitive business environment, organizations face a formidable challenge in attracting and retaining talented employees (Das & Baruah, 2013). Offering competitive salaries, comprehensive benefits, and nurturing a supportive work environment are recognized as essential factors that job seekers increasingly emphasize in organizations, whose work culture aligns with their values (App et al. READ MORE
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9. THE GLOBAL BRAND AS A HEADQUARTERSUBSIDIARY DYNAMIC - A SINGLE CASE STUDY ON THE DYNAMICS OF INFLUENCING A GLOBAL BRAND
University essay from Göteborgs universitet/Graduate SchoolAbstract : The topics of headquarter subsidiary relationships, global branding, and subsidiary charter and mandates all are widely studied fields. However, there seems to be a gap in bridging these fields of study. READ MORE
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10. The Challenges of Social Enterprises in Balancing Economic, Social, and Environmental Tradeoffs: Comparative Case Study of Hybrid Organizing- Swedish Context.
University essay from Göteborgs universitet/Graduate SchoolAbstract : Purpose -This master thesis is to investigate the challenges of sustainability and to understand how massive effort of collaborative hybrid organizing, involving multiple stakeholders from private, public, and civil societies balance or aligns the activities that generate economic, social, and environmental impacts. And to analyze the effects of competition between the investors interested in the joint collaborative initiatives. READ MORE