Essays about: "brands and change"

Showing result 1 - 5 of 113 essays containing the words brands and change.

  1. 1. Integrated NFC in product packaging : How the use of integrated Near Field Communication in product packaging can change the user experience for Generation Z and enable stronger relationships with brands

    University essay from

    Author : Noah Mooiman; Simon Andersson; [2022]
    Keywords : near field communication; product packaging; user experience; brand-customer relationships; engagement; Generation Z; smart interactive packaging;

    Abstract : Over the past decades, technological advancements have made everyday objects smart, and naturally, these developments have reached the packaging industry too. Packaging equipped with sensors and chips can provide new experiences to its customers and one of the technologies that has shown its potential to contribute to this is Near Field Communication (NFC). READ MORE

  2. 2. Making her feel like a fairy : a study of young women engaging with selfie applications in China

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Yilin Yang; [2022]
    Keywords : selfie; media engagement; self-representation; the gaze; human body; audience research; Social Sciences;

    Abstract : It’s not unusual for young people these days to take and edit a selfie. With the rise of consumerist culture and the popularity of mobile Internet, nowadays selfie applications, including beauty cameras and photo-beautification applications, have become the most well-accepted products/brands among Chinese women, who have grown accustomed to showing only one exquisitely edited face in digital photos without any dirt or blemishes. READ MORE

  3. 3. The Intention Of China’s Generation-Y To Abandon A Brand After A Celebrity Endorsement Scandal: A Theory Of Planned Behavior Approach

    University essay from Jönköping University

    Author : Paul Van Caenegem; Yajun Liang; [2022]
    Keywords : Theory of Planned Behavior; Celebrity endorsements; Celebrity Scandals; China s Generation-Y;

    Abstract : Background: With increased scrutiny of celebrities by the Chinese government, more and more celebrities are being exposed to being caught in various scandals. This leads to the challenge of how companies respond to such celebrity endorsements followed by scandals to incorporate the intentions of independent, socially conscious China’s Generation-Y. READ MORE

  4. 4. Intellectual Property and Sustainability in the EU - Trademarks in the Age of Circular Economy and the European Green Deal

    University essay from Lunds universitet/Institutionen för handelsrätt

    Author : Fabio Panico; [2022]
    Keywords : Sustainability; Trademark; European Green Deal; Circular Economy; Law and Political Science;

    Abstract : The European Green Deal and the subsequent action plans, including the “Action Plan on Circular Economy” and “A new Industrial Strategy for a globally competitive, green and digital Europe”, recently adopted by the European Commission, indicate that sustainability and environmental concerns, among others, are becoming more and more important in the eyes of the legislator. Sustainable development is one of the core objectives of the European Union, as indicated in Article 11 TFEU, Article 3(3) TEU and Article 37 CFR. READ MORE

  5. 5. The dynamic process of brand negotiation in virtual brand communities in the airline industry - a case study of a full-service carrier, KLM Royal Dutch Airlines

    University essay from Göteborgs universitet/Graduate School

    Author : Jing Rong Chang; Corina Choi Magnusson; [2021-07-01]
    Keywords : Brand negotiation; virtual brand communities; trust and commitment; actor-network theory; airline industry;

    Abstract : The increasing application of digitalisation and the popular use of social media affect the way brands communicate with their customers. The growing significance of virtual brand communities (VBCs) such as Facebook brand fan pages has led to a change in how brands and consumers interact, thus urging researchers and marketers to look for new perspectives of management within this area. READ MORE