Essays about: "brands"

Showing result 1 - 5 of 888 essays containing the word brands.

  1. 1. Sentiment Analysis for Tweets in Swedish : Using a sentiment lexicon with syntactic rules

    University essay from Linnéuniversitetet/Institutionen för datavetenskap och medieteknik (DM)

    Author : Marcus Gustafsson; [2020]
    Keywords : Sentiment Analysis; Opinion Mining; Sentiment Lexicon; Swedish;

    Abstract : Sentiment Analysis refers to the extraction of opinion and emotion from data. In its simplest form, an application estimates a sentence and labels it with a positive or negative sentiment score. One way of doing this is through a lexicon of sentiment-laden words, each annotated with its respective polarity. READ MORE

  2. 2. Switching Costs within the Travel Industry : The Impact on Brand Loyalty

    University essay from Karlstads universitet/Handelshögskolan (from 2013); Karlstads universitet/Handelshögskolan (from 2013)

    Author : Caroline Martinsson; Daniela Nilsson; [2020]
    Keywords : business administration; loyalty; brand; branding; switching costs; travel; brand loyalty; customer satisfaction; brand trust;

    Abstract : The travel industry is a fast-growing sector with an increasing competition. The three largest charter enterprises in Sweden are TUI, Apollo, and Ving. These enterprises offer similar services and, therefore, efficient branding is important to be able to create brand loyalty. READ MORE

  3. 3. Brand revitalization in the music industry: a case study approach

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Edoardo Macelloni; Max Beckers; Eva Salmon; [2020]
    Keywords : Brand Revitalization; Retro-Branding; Brand Awareness; Music Industry; Nostalgia; Disruption; Iconic bands; Ageing; Business and Economics;

    Abstract : Purpose: The purpose of this research is to analyze how iconic brands in the music industry revitalize themselves in order to increase sales by making the brand active again. Research questions: a) Why do brands have need for brand revitalization? b) What are revitalization strategies that help these ‘ageing’ music brands renew their image and positioning in the present and future? c) How has digital disruption affected the music industry? How has this affected ‘ageing’ music brands? Design/methodology/approach: This paper will use an inductive approach, using secondary data and literature in order to create a qualitative research study. READ MORE

  4. 4. Born Global Firms in The Furniture Industry - A Multiple Case Study of Scandinavian Furniture brands within the Premium Segment

    University essay from Göteborgs universitet/Graduate School

    Author : Fredrik Larsen; [2019-10-17]
    Keywords : Born global; Prior experience; External networks; Country of origin effects; Entry mode;

    Abstract : MSc in International Business and Trade.... READ MORE

  5. 5. Breaking in Clarinet Reeds - Techniques and their Effectiveness

    University essay from Göteborgs universitet/Högskolan för scen och musik

    Author : Naira Fernandez-Bhogal; [2019-10-02]
    Keywords : clarinet; single reeds; breaking in reeds; reed brands; humidity; single reed adjustment techniques; scraping; reed warping;

    Abstract : A comparison of different clarinet reed soaking methods and their effectiveness.... READ MORE