Essays about: "brands"

Showing result 1 - 5 of 851 essays containing the word brands.

  1. 1. How the most liked brands on Facebook interact with their customers

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Julia Barbosa Lucas; [2019-08-06]
    Keywords : Social media; SNS; Facebook; content; brands online; social presence theory; online marketing; social media engagement; a framework for categorizing social media posts;

    Abstract : This paper investigates how the 15 most liked brands on Facebook communicate with customers on this social networking site (SNS). The content shared as well as the engagement received in different posts are analysed through the lenses of social presence theory and a framework for categorizing social media posts. READ MORE

  2. 2. Customer involvement through social media in the product development process within the luxury goods industry

    University essay from Göteborgs universitet/Graduate School

    Author : Louise Granström; Iris Minö; [2019-07-09]
    Keywords : Product development process; Social media; Customer involvement; Luxury goods industry; Luxury brands; Open innovation; Digitalization; Kering; S.T. Dupont; Swarovski; Ted Baker; J.Lindeberg; By Malene Birger;

    Abstract : Background and Purpose Rapid technology transformation and changing customer preferences are impacting the luxury goods industry. By 2025, 100% of luxury purchases will be influenced by an online interaction and social media channels have hence been considered as an important way to establish relationships with consumers. READ MORE

  3. 3. Finding the right influencer – An exploratory study within the beauty industry

    University essay from Göteborgs universitet/Graduate School

    Author : Elias Davidsson; Danial Ahmad; [2019-07-04]
    Keywords : ;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 4. The consequences of screwing up - How components of your brand equity are affected by a corporate scandal

    University essay from Göteborgs universitet/Graduate School

    Author : Henrik Dahlberg; Martin Trosell; [2019-07-03]
    Keywords : Scandals; Gender; CSR; CSiR; Brand equity; Emotions;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  5. 5. Welcome to the Jungle - A multiple extensive case study on the ‘Green Grey Zone’ of sustainability labelling

    University essay from Göteborgs universitet/Graduate School

    Author : Pauline Ojala; Lea Walbrodt; [2019-07-03]
    Keywords : Green Grey Zone; sustainability labelling; brand positioning; fast fashion; slow fashion; market segment; competitive environment; financial space;

    Abstract : MSc in Marketing and Consumption.... READ MORE