Essays about: "breweries"

Showing result 1 - 5 of 22 essays containing the word breweries.

  1. 1. “Are you Danish enough to be in a beer commercial?” : a selective analysis of representation and national branding in Danish beer advertising, 1980-2020

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Bjarke Røn Knudsen; [2022]
    Keywords : national branding; brand culture; cultural citizenship; alcohol; beer; brand loyalty; cultural capital; cultural representation; alibi marketing; print advertising; qualitative content analysis; brand recognition; media authenticity; brand authenticity; media resistance; brand resistance; involuntary reception; jaded knowing; exoticism; commodification; semiotics; Social Sciences;

    Abstract : When brands like Carlsberg or Royal draw upon the national brand of Denmark, they not only run the risk of reception resistance, but also of challenges to their claims of cultural legitimacy from the same consumer public they hope to entice, be it domestic or international. Through qualitative content analysis of a sample comprising mainly of print media collected from domestic sources, the author investigated the representation of and references to Danish cultural citizenship and national branding in a representative selection of beer advertisements from the Carlsberg and Royal Unibrew corporations, dating from 1980-2020. READ MORE

  2. 2. PET Recycling – Material and Performance aspects

    University essay from KTH/Fiber- och polymerteknologi

    Author : Carl Höög; [2021]
    Keywords : PET-bottle; Recycling; Tensile Testing; Material properties; PET-flaska; återvinning; dragprovning; materialegenskaper;

    Abstract : Återvinning och insamling av PET-flaskor startade redan 1994 i Sverige och är en av de grundläggande återvinningsindustrierna.Teknologin har ständigt utvecklas sedan dess och vi har nu nya återvinningsmetoder som kan säkerställa PET-material som uppnår livsmedelskvalitet. READ MORE

  3. 3. The use of branding Strategies within Swedish Craft Brewing

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Charlie Magnusson; Emelie Carlsson Apelqvist; Theodor Göthberg; [2020]
    Keywords : Brand Strategy; Craft Breweries; Brand Identity Prism; Keller’s Brand Equity Model; Sweden.;

    Abstract : Branding strategies is an important theme in business research. The purpose of the study was to explore how the growing industry of craft brewing are using branding strategies in order to strengthen their brand. The study was based on the theory of Kapferer’s brand identity prism and Keller’s Brand Equity model. READ MORE

  4. 4. Process design for utilizing spent grain as a potential energy source for craft breweries

    University essay from Lunds universitet/Kemiteknik (CI)

    Author : Henric Nordholm; [2020]
    Keywords : Chemical engineering; Kemiteknik; Technology and Engineering;

    Abstract : Craft breweries in Sweden are steadily increasing and they face a major challenge with the byproduct that is generated in the brewing process. The by-product is called wet spent grain (WSG) and the biggest challenge lays in its’ high moisture content which will make it spoil within a few days. READ MORE

  5. 5. Great minds drink alike - why collaboration persists in mature market niches

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Niklas Aarnio; Eduards Lejins; [2020]
    Keywords : niche markets; alliances; resource based view;

    Abstract : This paper focuses on persistence of collaboration in the context of a market niche in a mature market. It is often assumed that after initial market creation, as the niche matures, the importance and prevalence of cooperative activities diminishes. READ MORE