Essays about: "breweries"

Showing result 11 - 15 of 25 essays containing the word breweries.

  1. 11. How specialist firms sustain on a niche in aconcentrated industry. : A case-study of Belgian Craft-Breweries.

    University essay from

    Author : Sébastien Dessaucy; Daniel Steinwandter Wippel; [2019]
    Keywords : Resource Partitioning; Niche Marketing; Coopetition; Niche Firms; Branding; Entrepreneurship; Entrepreneurial Marketing; Microbreweries; Craft beer.;

    Abstract : Purpose – The purpose of this thesis is to understand how specialist firms develop in a concentrated industry by analyzing how microbreweries develop and operate on the Belgian market. Then, the literature reviewed used to build the theoretical foundation of this work is centered around the Resource Partitioning Theory and Niche Marketing Theory to explain this phenomenon. READ MORE

  3. 12. An evaluation of the Bacillus content in beer

    University essay from Lunds universitet/Livsmedelsteknik och nutrition (master)

    Author : Pierre Andersson; [2018]
    Keywords : Food technology; livsmedelsteknologi; Beer; Technology and Engineering; Agriculture and Food Sciences;

    Abstract : The aim of this project was to investigate how Bacillus can survive in the finished beer. This was evaluated by producing batches of beer with starter cultures that were deemed to be interesting in terms of their Bacillus content. READ MORE

  4. 13. Non-alcoholic beer with maltose negative yeast strain Saccharomycodes ludwigii

    University essay from Lunds universitet/Livsmedelsteknik och nutrition (master)

    Author : Lucas Lissner; [2018]
    Keywords : Non-alcoholic beer; Saccharomycodes ludwigii; Changed mashing; food technology; livsmedelsteknologi; Chemistry; Technology and Engineering;

    Abstract : Non-alcoholic beer is gaining more attention in the brewing industry due to the negative health and economic consequences of alcohol consumption, even smaller microbreweries are showing interest in the production of non-alcoholic beer. Producing non-alcoholic beer has been restricted to the large breweries due to the special equipment needed and the high investment costs, but by using biological methods the process can be adapted to a traditional brewing setup. READ MORE

  5. 14. Marketing and Effectuation: A Study of Marketing Practices Among Swedish Microbreweries

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Sahil Aery; Johanna And; [2017]
    Keywords : Effectuation; causation; marketing; SMEs; microbreweries; entrepreneurs;

    Abstract : The present study aims to analyse the marketing strategies of Swedish microbreweries and relate them to the entrepreneurial principles of effectuation and causation. The authors investigated eight microbreweries in Mälardalsregionen of Sweden, conducting interviews with members of the founding team or the management team at the microbreweries. READ MORE

  6. 15. Fluid Communities: Examining the Cultural-Economic Processes Behind Craft Beer

    University essay from Lunds universitet/Avdelningen för etnologi

    Author : Renee Gonzalez; [2017]
    Keywords : craft beer revolution; community building; food culture studies; gender and beer; Erving Goffman; Pierre Bourdieu; cultural capital; experience economy; craft beer; cultural economy; Saint Arnold Brewing Company; Mikeller; Copenhagen; Houston; MACA; Cultural Sciences;

    Abstract : The drastic increase of craft breweries globally in recent decades has given birth to a community of beer drinkers who bring with them new values, rituals, and practices. This thesis will explore the development of craft beer communities based on primary research from fieldwork undertaken in 2016 with two case study breweries, Saint Arnold in Houston, Texas and Mikkeller in Copenhagen, Denmark. READ MORE