Essays about: "brick and mortar"

Showing result 1 - 5 of 63 essays containing the words brick and mortar.

  1. 1. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.  

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Kajsa Carlsson; Carina Klingestam Lundqvist; [2023]
    Keywords : Second-hand; Sustainability; Sensory Marketing; Physical Stores; Purchase Decisions; Customer Experience; Fast Fashion;

    Abstract : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. READ MORE

  3. 2. Culpa in Code: Exploring Autonomous Algorithmic Collusion under EU Competition Law

    University essay from Lunds universitet/Juridiska fakulteten; Lunds universitet/Juridiska institutionen

    Author : Carl Brinnen; [2023]
    Keywords : AI; Algorithms; Competition Law; Anti-trust Law; EU; Fault; Intent; Negligence; Dolus; Culpa; Digital Eye; Law and Political Science;

    Abstract : Algorithms wield an increasingly significant influence in our everyday lives. Both in traditional brick-and-mortar markets, and particularly in the digital markets, companies use algorithms for various operations. Instances of algorithmic collusion have already surfaced. However, a more signifi-cant threat may await. READ MORE

  4. 3. In the Business of Doing Good: A case study on social entrepreneurship within the small-scale rental sector in South African townships

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Ellen Lindén-Urnes; [2023]
    Keywords : backyard rental; small-scale rental; affordable housing; social entrepreneurship; impact; Cape Town; Business and Economics;

    Abstract : Housing crises have become a global phenomenon, including in South Africa. Neither the South African government nor the market have been able to sufficiently address the growing housing deficit across the nation, especially not in the affordable rental sector. READ MORE

  5. 4. EXPLORING THE POTENTIAL OF PERCEPTUAL LIGHT ART TO ENHANCE EXPERIENTIAL RETAIL ENVIRONMENTS

    University essay from KTH/Ljusdesign

    Author : Janani Narayanan; [2023]
    Keywords : Experiential retail environment; Immersive experience; Perceptual light art; Skyspace;

    Abstract : The surge in online shopping has resulted in decreased customer presence in brick-and-mortar stores. To attract customers, retailers need to enhance the experiential value of their environments. Lighting plays a crucial role in creating appealing spaces and guiding customers. READ MORE

  6. 5. Pick and click: The use of buy-now-pay-later in the scope of bracketing purchase behaviour

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Axel Hjerpe; Daniel Palmgren; [2023]
    Keywords : Buy-now-pay-later; Bracketing purchase behaviour; Consumer behaviour;

    Abstract : Enabled by technological advancements, e-commerce has taken over the retail space expeditiously the past decade. Without the typical brick-and-mortar store, retail brands face novel shopping behaviours that are tricky to comprehend. READ MORE