Essays about: "burberry business"
Showing result 1 - 5 of 6 essays containing the words burberry business.
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1. BURBERRY: CHIC OR CHAV? THE MURKY HISTORY OF THE LEGENDARY CHECK
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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2. Value co-creation and Industry 4.0 : A comparative cross-case study of luxury vs. fast-fashion brands
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Consumers have changed their behaviour from passive roles to active ones, demanding their beloved brands to be integrated into long-lasting customer-brand relationships. With this ideology, which is the basis for the S-D logic, there is an on-going scientific debate on the value co-creation phenomenon and its effects on sustaining long-term brand-customer relationships in the context of the fashion industry. READ MORE
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3. Disrupting Heritage: A Qualitative Study of how Luxury Fashion Heritage Brands are Perceived by Brand Public Members During a Rebranding
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The aim of this study was to determine in what manner a luxury fashion heritage brand can rebrand from the perspective of brand public members. In line with the relativist and social constructivist stance taken in this study, a netnography of posts and belonging comments on the Instagram accounts of this study’s two example companies, Burberry and Gucci, was conducted. READ MORE
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4. A Logo is Worth a Thousand Words – A Study of Heritage Brands through Logo Redesign
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: The combined research on the effects of logo redesign on heritage brands is underdeveloped. Therefore, we contribute with insights to this nascent subject and provide inspiration for others to continue. READ MORE
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5. The fast fashion phenomenon : Luxury fashion brands responding to fast fashion
University essay from Högskolan i Borås/Institutionen TextilhögskolanAbstract : Purpose:The purpose of this thesis has been to study, describe and analyze how luxury fashion brands have responded to fast fashion. Background:It has been stated that the life of luxury fashion brands has become more difficult since the proliferation of fast fashion brands. READ MORE