Essays about: "burberry"

Showing result 1 - 5 of 14 essays containing the word burberry.

  1. 1. BURBERRY: CHIC OR CHAV? THE MURKY HISTORY OF THE LEGENDARY CHECK

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rafae Ahmad; Guillaume Decombe; Francesco Faggella; [2021]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  3. 2. How Do Heritage Brands Transfer Their Brand Identity While Transitioning From A Complex To A Simple Visual Identity?: A Burberry Case Study

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : May Demangeot; [2021]
    Keywords : Rebranding; Heritage Brand; Brand Identity; Logo; Visual Communication; Social Sciences;

    Abstract : Brands in the fashion industry are currently going through extensive changes in their visual expressions. Logos are being redesigned to appear more simplistic and are leaving behind their complex and well-established design. READ MORE

  4. 3. Value co-creation and Industry 4.0 : A comparative cross-case study of luxury vs. fast-fashion brands

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Dumitru Lopusneac; [2020]
    Keywords : co-creation; industry 4.0; fashion; luxury; fast-fashion;

    Abstract : Consumers have changed their behaviour from passive roles to active ones, demanding their beloved brands to be integrated into long-lasting customer-brand relationships. With this ideology, which is the basis for the S-D logic, there is an on-going scientific debate on the value co-creation phenomenon and its effects on sustaining long-term brand-customer relationships in the context of the fashion industry. READ MORE

  5. 4. Disrupting Heritage: A Qualitative Study of how Luxury Fashion Heritage Brands are Perceived by Brand Public Members During a Rebranding

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Johanna Orheim; Saga Bluhme; [2019]
    Keywords : Heritage Brands; Brand Publics; Evolutionary and Revolutionary Rebranding; Burberry; Gucci; Business and Economics;

    Abstract : The aim of this study was to determine in what manner a luxury fashion heritage brand can rebrand from the perspective of brand public members. In line with the relativist and social constructivist stance taken in this study, a netnography of posts and belonging comments on the Instagram accounts of this study’s two example companies, Burberry and Gucci, was conducted. READ MORE

  6. 5. A Logo is Worth a Thousand Words – A Study of Heritage Brands through Logo Redesign

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Hinz Chan; Elsa Perpiñá Subiñas; [2019]
    Keywords : Heritage brands; brand attitudes; perceived brand authenticity; logo redesign; brand management; Business and Economics;

    Abstract : Thesis purpose: The combined research on the effects of logo redesign on heritage brands is underdeveloped. Therefore, we contribute with insights to this nascent subject and provide inspiration for others to continue. READ MORE