Essays about: "business and economics papers"

Showing result 1 - 5 of 5397 essays containing the words business and economics papers.

  1. 1. Electronic Health Records System’s Routinization: Exploring healthcare workers’ experiences in a Chinese Public Hospital

    University essay from Lunds universitet/Institutionen för informatik

    Author : Yuhu Feng; Yiping Xu; [2024]
    Keywords : Electronic Health Records; Information Systems; Adaptive Structuration Theory; Healthcare; China; Business and Economics;

    Abstract : This study investigates the routinization of Electronic Health Records (EHR) systems in a Chinese hospital setting, focusing on Yangzhou University Hospital. Utilizing Adaptive Structuration Theory (AST), the research explores the complex interplay between technolo-gy, human agency, and organizational structures in the context of EHR implementation. READ MORE

  3. 2. Drunk Elephant: The New Toys’R’Us?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Diep My Dinh; Talía Yepes; Ida-Nora Hammar; [2024]
    Keywords : gen alpha; corporate brand; branding; beauty care branding; moral philosophy; gen alpha marketing; Philosophy and Religion; Social Sciences; Business and Economics;

    Abstract : Drunk Elephant, a skincare brand known for its clean ingredients and cheerful branding, has experienced a surge in popularity driven by Gen Alpha's unexpected adoption on social media. While this newfound audience has boosted sales, concerns are mounting regarding the impact of early exposure to beauty standards and consumption habits on young children. READ MORE

  4. 3. Cold War In The Ice Cream Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Geny Pitaloka Hayyu; Lina Radilovic; Lilla Virag Erdelyi; [2024]
    Keywords : Fighter Brand; Challenger Brand; Emerging Market; Corporate Brand Structure; Brand Competition; Business and Economics;

    Abstract : Market leader Unilever Wall’s has been enjoying its position unchallenged for years in Indonesia, until the Chinese contender Aice joined the competition in 2015 followed by Joyday. The two challenger brands sell extremely low-priced products, gaining market share from Unilever at a fast pace. READ MORE

  5. 4. Hennessy to Henny: Brand Hijacking

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Moboluwarin Owoturo; Ida Xing Fredmark; Dimitra Papangeli; [2024]
    Keywords : Hennessy; brand heritage; luxury brand; brand positioning; luxury positioning; brand associations; hip hop; 2Pac; USA; cognac; LVMH; Business and Economics;

    Abstract : This master case study delves into Hennessy's strategic efforts to dissociate itself from associations with the US hip hop community during the 1990s to the early 2000s in order to reclaim control over their brand. Authored by three master's students, the case study teaching notes provides insights of how students can solve the case of Hennessy's branding challenges and learn from the the innovative strategies Hennessy employed to overcome them. READ MORE

  6. 5. Motivating Through Time: Understanding the Motivational Implications of Reduced Work Hours

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Simon Engman; Felix Haglund; Erik Söderpalm; [2024]
    Keywords : Motivation; Self-determination theory; Work-life balance; Reduced work hours; Organisational culture; Business and Economics;

    Abstract : .... READ MORE