Essays about: "business case product development"

Showing result 1 - 5 of 283 essays containing the words business case product development.

  1. 1. Mitigating Uncertainty by Including the Customer in the Fuzzy Front-End of Innovation - A comparative multiple-case study of Polestar and On to identify successful customer collaboration

    University essay from Göteborgs universitet/Graduate School

    Author : Linnéa Fröström; Oscar Söderlund; [2021-07-06]
    Keywords : customer co-creation; uncertainty reduction; fuzzy front-end; open innovation; customer characteristics; incremental and radical innovation;

    Abstract : The fuzzy front-end (FFE) is the first phase of new product development which is associatedwith high levels of uncertainty. Mitigating uncertainty is a key factor to enable successfulinnovation. READ MORE

  2. 2. Ambiguous environmental advertising : how brand advertising and consumers frame Rügenwalder Mühle’s products

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Klara Pietsch; [2021]
    Keywords : environmental advertising; Rügenwalder Mühle; ambiguous advertising; sustainability framing; product framing; strategic ambiguity;

    Abstract : Along with current societal developments and trends, businesses which are not originally engaged in sustainability may be inclined to reorient themselves towards more environmental practices. It is crucial for corporations to understand how to integrate sustainability into a revenue-driven business, and how to communicate this to their customers. READ MORE

  3. 3. Exploring frugal innovation and its enablement of sustainable product development

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Patrik Werius; Emma Ytterström; [2021]
    Keywords : Innovation; sustainability; frugal;

    Abstract : In developed countries, companies' product innovation has the problem of not incorporating sustainability in a sufficiently high degree. Companies in developed countries will however continue to innovate since it is required to stay competitive. READ MORE

  4. 4. Supporting the Innovation Process

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Daniel Åhré; Oscar Månsson; [2021]
    Keywords : Innovation Processes; Informal Control; Innovation Management; Product Innovations; Business and Economics;

    Abstract : Abstract Title: Supporting the Innovation Process – An Exploration of Informal Control Mechanisms within Product Innovation Processes Seminar date: June 3, 2021 Authors: Oscar Månsson & Daniel Åhré Supervisor: Ulf Ramberg Course: BUSN09 – Degree Project in Strategic Management Purpose: This thesis aims to explore and understand the influence of informal control mechanisms within product innovation processes. Theoretical framework: The innovation process is considered to be an essential source for competitive advantage where innovation processes can be phrased as the organisation’s invention, development and implementation of ideas. READ MORE

  5. 5. Participatory design of a 3D-printed furniture concept for learning spaces : A study of large-scale additive manufacturing opportunities and limitations

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Herman Lundgren; [2021]
    Keywords : large-scale additive manufacturing; furniture development; semiotics; sustainability; co-design; learning environments; design thinking; storskalig additiv tillverkning; möbelformgivning; semiotik; hållbarhet; co-design; läromiljö; design thinking;

    Abstract : Today, learning spaces are stuck in the industrial age with rows of desks and chairs. Differentiated teaching and personalised learning are not effective in traditional learning spaces and should focus on creating future classrooms (Kariippanon, 2017). READ MORE