Essays about: "business market segmentation"

Showing result 1 - 5 of 44 essays containing the words business market segmentation.

  1. 1. Thriving Amidst Complexity: the Dynamics Within the Market of Parallel Imports of Pharmaceuticals in Sweden

    University essay from Lunds universitet/Produktionsekonomi

    Author : Oscar Privileggio Cederhed; [2024]
    Keywords : Pharmaceutical industry; parallel imports; regulations; regulatory environment; supply chain mapping; market drivers; competition; Technology and Engineering;

    Abstract : Theory on competition within free markets is well developed and creates a fundament on which operational and strategic decisions rest upon. Regulations, such as in the pharmaceutical industry, create a dimension which strongly affects the operations of all organisations within the industry - and thus also the competition. READ MORE

  3. 2. Bringing New Technology to a Complex Market : A Market Analysis of the VIPS Protocol

    University essay from Uppsala universitet/Industriell teknik

    Author : Staffan Leijnse; [2023]
    Keywords : B2B Marketing; Segmentation; Technology Transfer; Commercialization; Case Study;

    Abstract : University research being adopted by, or transferred to, industry has enabled many of the things we now take for granted. The road from a breakthrough at a university to societal consequences is however a long and winding road full of dead ends and surprising turns. READ MORE

  4. 3. How Does An Entrepreneur Create A Born Global Firm? : A Case Study Of A Swedish Start-Up Trying To Enter The Indian Market.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Luzia Martins Liberio Coelho; Alena Fridrichova; [2022]
    Keywords : Born global; Sweden; International entrepreneurship; Entrepreneurial process action; Internationalisation; Effectuation; Causation; Opportunity perception; Indian market; Business model canvas;

    Abstract : Purpose - The purpose of this study is to assess the process of early pre-internationalised and pre-market established born global company and to provide viable advice as to how to internationalise the Indian market which is psychically and geographically distant from the Swedish market. Design/methodology/approach - This study follows a qualitative research approach with an inductive single case study design in order to examine in-depth the Swedish start-up, TurtleCare AB, throughout its internationalisation process. READ MORE

  5. 4. Implications of COVID-19 Lockdowns on Household Hunger and Food Insecurity in South Africa's Formal and Informal Sector: Evidence from Recent Survey Data

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Laura Ionut; [2021]
    Keywords : Keywords: Formal Informal sector; Hunger; Food insecurity; COVID-19 lockdown; South Africa; Business and Economics;

    Abstract : During the strict COVID-19 lockdowns imposed by many countries around the world, most of the vital economic activities were stopped, causing severe socio-economic disruptions worldwide. Likewise, South Africa went into a strict lockdown on the 27th of March, triggering massive loss of earnings and jobs for numerous workers. READ MORE

  6. 5. Optimizing Warehouse Logistics with Artificial Intelligence : Market analysis

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Elise Flognman; Emilia Grönlund; Maja Ticehurst Falk; [2021]
    Keywords : market analysis; SWOT analysis; market segmentation; targeting; positioning; STP analysis; artificial intelligence; logistics; selling high-te;

    Abstract : This report is a part of a larger project with the aim of developing a proof-of-concept prototype. The project was started on the initiative of Company X and is a collaboration between them and the University of Borås. Company X are a logistics consultant firm specialized in warehousing operations. READ MORE