Essays about: "business nowadays"

Showing result 1 - 5 of 292 essays containing the words business nowadays.

  1. 1. AI for innovators - An exploratory study on the application of Artificial Intelligence as a supportive tool in the innovation process

    University essay from Göteborgs universitet/Graduate School

    Author : Mauro Campus; [2023-07-19]
    Keywords : Innovation; Innovation Drivers; Stages of Innovation; Innovation Models; Innovation Process; Artificial Intelligence; Industry 4.0 and Artificial Intelligence; Machine Learning; Deep Learning; Generative AI; Artificial Intelligence in Business; Artificial Intelligence and Innovation;

    Abstract : The technological evolution we are experiencing nowadays has impacted many businesses and industries. In this sense, one of the most influential technologies is certainly Artificial Intelligence, which especially in recent months has been at the centre of numerous debates. READ MORE

  3. 2. How do firms acquire strategic human resources for facilitating innovation - A multiple-case study of MNCs which have headquarters in European context

    University essay from Göteborgs universitet/Graduate School

    Author : Zhixing Zhao; Alessia Mazzalai; [2023-07-19]
    Keywords : ;

    Abstract : Nowadays, firms are required to adapt to new innovations trend which is driven by technology, products and business mode. Organizations are facing the challenge of both electrification and automation. As big players, multinational corporations (MNCs) are facing global competition in their business. READ MORE

  4. 3. Data-Driven Requirements Engineering in Agile Software Development - An Approach for Eliciting Requirements from Digital Sources in Organizations using Scrum Methodology

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Stylianos Georgiadis; [2023]
    Keywords : Requirement Engineering; Data-Driven Requirements Engineering; Agile Software Development; Scrum Methodology; Scrum Master; Product Owner; Development Team; User Stories; Design Science Research;

    Abstract : Nowadays, the business world is characterized by complexity since market and customer requirements are changing rapidly. Based on this assumption, providers are facing the challenge of delivering software products in shorter terms while these products remain innovative. READ MORE

  5. 4. Swedish Tech Startups: Growth strategies and challenges they face during expansion.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Ylvi Zyberi; Atanas Naydenov Mitovski; [2023]
    Keywords : Business; Start ups; Growth Strategies; Challenges;

    Abstract : Nowadays, we have seen a tremendous improvement in technology, as stated by Almega.Se, (2021), the era of digitalization has helped many companies increase productivity, reduce costs, and expand to new markets. There has been a massive increase in start-ups, especially in the tech industry. READ MORE

  6. 5. Evaluating Marketing Initiatives using Explainable Machine Learning : An Alternative to Attribution Models

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : João Ferreira; [2023]
    Keywords : Explainable Machine Learning; Attribution models; Marketing Automation; Search Engine Optimization; A B testing; Definierad maskininlärning; Attributionsmodeller; Automatisering av marknadsföring; Optimering av sökmotor; A B-tester;

    Abstract : Since its inception, Marketing has always needed more clearly defined incrementality, i.e., a measurement of advertisement effectiveness. Nowadays, Marketing is an evergrowing business; within it, Digital Marketing is taking the spotlight. READ MORE