Essays about: "business opportunities in hotel"
Found 4 essays containing the words business opportunities in hotel.
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1. How digitalization and package deals can be measured and compared for hotels in the tourism sector : A comparative study of hotels in the counties of Halland and Kalmar
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : Tourism plays a crucial role in driving economic growth and regional development for countries worldwide as well as spurring economic growth in counties within regions. This thesis delves into the unexplored potential of two Swedish counties, Halland and Kalmar, as tourist destinations. READ MORE
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2. Sustainable strategy as a source of competitive advantage for hotels: A case study of Ørestad area with focus on the Crowne Plaza Hotel
University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)Abstract : The purpose of this Thesis is to conduct an analysis describing the sustainable strategy available for hotels, evaluating its potential to create competitive advantage and exploring how its implementation influences other actors in the industry specifically and the whole area development generally. The case study of Ørestad district has been chosen with focus on the Crowne Plaza hotel. READ MORE
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3. Rapid and safe international expansion - is it possible? The case of Rezidor Hotel Group : The global market has become broadened and diversified at great pace, leading to the increasing demand for hospitality business and in particular for hotel industry (Rutherford & O'Fallon, 2007, p.14). However, globalization not only creates opportunities for hotel firms but also changes their business environment into fierce battlefield. In order to be competitive in conditions of fierce international competition, hotel firms need to acquire international presence and recognition. Thus, hotel firms must apply wise strategies regarding its international expansion, which invigorates them to search for new locations in an effort to diversify service and increase their flexibility to guarantee their survival and sustain their development (Rodriguez, 2002).
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : .... READ MORE
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4. Acquiring and Retaining Customers through Traditional- and Relationship Marketing : Case- Study on the Quality Hotel Burke & Wills
University essay from Institutionen för ekonomiAbstract : The hotel industry is highly competitive and the right knowledge about customer values and demands is essential to differentiate from competitors and gain sustainable competitive advantage. Implementing traditional marketing strategies is often no longer enough to achieve this goal. READ MORE
