Essays about: "business strategy of sony ericsson"

Found 4 essays containing the words business strategy of sony ericsson.

1. 1. Green Digital Marketing in the Mobile Phone Industry : Recommendations for Sony Ericsson's GreenHeart™

   University essay from Avdelningen för ekonomi

   Author : Jan Barrish; [2011]
   Keywords : Sony Ericsson; GreenHeart™; Green Marketing; Nokia; Motorola; Samsung; LG Digital Marketing; mobile phones;

   Abstract : Aim: This study is part of a digital activation plan that was done for Sony Ericsson’s GreenHeart™ team in the fall of 2009. The investigation presents and discusses what Sony Ericsson and its 4 main competitors (Nokia, LG, Samsung and Motorola) have done within green digital marketing and how the subject was communicated on their webpages. READ MORE

3. 2. Creating Corporate Culture: a study of strategies employed to cultivate High Performance Mentality within Sony Ericsson

   University essay from Lunds universitet/Pedagogik

   Author : Frendberg Elin; [2007]
   Keywords : organizational culture; merger; consolidation; joint venture; strategy; process; high performance; management; Management of enterprises; Företagsledning; management; Business and Economics;

   Abstract : The current expansion of mergers and acquisitions forces new postmerged organizational cultures to take form, and requires solid strategies for handling that procedure. Research indicate that at least half of all mergers fail in creating expected synergies, and that the reason for failing is assumed integration issues such as culture clashes. READ MORE

4. 3. Exploring competition in hypercomplex business landscapes ? An in-depth case study of mobile TV/Video at Sony Ericsson Mobile Communication

   University essay from Lunds universitet/Förpackningslogistik

   Author : Jonas Stålenhag; Martin Modig; [2006]
   Keywords : strategy; technology; mobile tv; sony ericsson; competition; value chain; business model; hypercomplex; positioning; Technological sciences; Teknik; Production technology; Produktionsteknik; Technology and Engineering;

   Abstract : What is essential for Sony Ericsson to consider when introducing the mobile TV/Video service? Given a technological development, such as mobile TV/Video, how does it affect a company's strategic possibilities and value chain positioning?.... READ MORE

5. 4. managing the miTV Offering

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ida Pettersson; Madeleine Rydholm; [2004]
   Keywords : N-Gens; mobile TV; miTV; focus group; technology innovation adoption; value net; offering; Sony Ericsson mobile Communication; Management of enterprises; Företagsledning; management; Business and Economics;

   Abstract : There are three main purposes with this thesis: The first purpose is to find the opinions of the next generation users about mobile TV as an integrated function in mobile phones and the requirement for mobile TV to be appealing to the consumer. The second purpose is to find out what the value chain of mobile TV may look like and if there are incentives for all players required. READ MORE