Essays about: "business strategy with project strategy"
Showing result 1 - 5 of 240 essays containing the words business strategy with project strategy.
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1. In Pursuit of Ambidexterity The ambidextrous nature of a small enterprise and its implications on NPD - A Case Study
University essay from Göteborgs universitet/Graduate SchoolAbstract : Innovation is a crucial determinant of success in today’s highly competitive and fast-paced climate. This forces organizations to focus on developing future business solutions while still exploiting their existing resources to stay profitable. READ MORE
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2. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. READ MORE
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3. Mitigation of supply chain uncertainties caused by material shortage : A case study with Loccioni
University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikAbstract : The ongoing semiconductor shortage impacts organizations throughout the supply chain operationally and financially. Limited material for a sudden increase in demand during the Covid-19 pandemic led to a heightened supplier power and result in the prioritization of customers. READ MORE
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4. Data-Driven Decision-Making In Small Organizations : A qualitative study in optimizing BI deployment in Vasaloppet
University essay from Karlstads universitet/Handelshögskolan (from 2013)Abstract : Organizations are social systems established to make decisions. Modern organizational decision-making is complex and can easily overwhelm the capacity of individuals. Because of the complexity of multi-person decisions, there is a big risk for uncertainty in decision-making. READ MORE
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5. A Guilt-free Guilty Pleasure - A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: A Guilt-free Guilty Pleasure: A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism Course: BUSN39 - Degree Project in Global Marketing Authors: Y Nhi Do & Georgia Kakaletri Keywords: Guilt-free Narratives, Healthism, Hedonic Food Consumption, Sensemaking, Cultural Branding, Identity Purpose: The purpose of this thesis is to explore the way consumers make sense of guilt-free narratives in the case of hedonic food consumption and how they cope with the tension between healthism-hedonism. Background: Most relevant studies in the field of food and health focus on psychological motives, and mainly follow a quantitative methodology, which lacks an in-depth analysis of the topic. READ MORE
