Essays about: "business thesis title"
Showing result 1 - 5 of 467 essays containing the words business thesis title.
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1. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. READ MORE
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2. Why Coffee Machine Chats and Laundry Time Matter: Investigating Opportunities and Challenges of Different Work Arrangements
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The subject of this thesis is based on a qualitative research study to examine the opportunities and challenges of the three work arrangements, physical in-office work, hybrid work, and remote work, as perceived by employees. Additionally, the perceived impact of those work arrangements on work-life interdependency is explored. READ MORE
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3. Exploring Cross-Cultural Differences in Attitudes Towards SDG12
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 2023/05/30 Level: Master thesis in Business Administration, 15cr Institution: School of Business, Society and Engineering, Mälardalen Authors: Diana Al-Khameesi, Jessika Melander Title: Exploring cross-cultural differences in attitudes towards SDG12 Supervisor: Emre Yldiz Keywords: SDG, Consumer attitude, Cultural values, Hofstede Research question: To what extent individuals’ attitudes towards SDG12 vary across cultures? Purpose: To what extent the importance of cultural values of individuals has influenced consumer attitude towards SDG12 and what implications this have for the SDGs being marketed as international goals. Method: A quantitative study; collecting 230 valid responses from individuals across multiple countries. READ MORE
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4. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. READ MORE
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5. The Impact of Corporate Social Responsibility DiversityEquity and Inclusion efforts on Brand Image
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Abstract Date: 2023-05-30 Level: Master Thesis in Business Administration, 15 HP Institution: School of Business, Society and Engineering, Mälardalen University Authors: Omar Khalafallah, Semhar Weldesylasie Title: The Impact of Corporate Social Responsibility Diversity Equity and Inclusion efforts on Brand Image. Supervisor: Rana Mostaghel Keywords: CSR, corporate social responsibility, diversity, equity and inclusion, trust, commitment, brand image. READ MORE
