Essays about: "business to consumer"
Showing result 1 - 5 of 1153 essays containing the words business to consumer.
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1. Mobile Device Industry in China : A study on Chinese mobile device industry from an ecosystem point of view
University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikAbstract : Under the global trend of digital transformation development, Chinese mobile device industry has rapid expansion and yield significant economic benefits and social impacts both domestically and internationally. This growth is driven by the advancement of 5G technology, which has revolutionized various aspects of the industry, including manufacturing, products, and consumer demand. READ MORE
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2. Supply Chain Transparency in the Scandinavian Automotive Industry
University essay from Göteborgs universitet/Graduate SchoolAbstract : The automotive industry can be characterized as a highly competitive and dynamic landscape, where effective supply chain management practices are crucial for meeting consumer demands and ensuring sustainable operations. Transparency across the supply chain is vital for building trust and collaboration among supply chain stakeholders. READ MORE
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3. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?
University essay from Göteborgs universitet/Graduate SchoolAbstract : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. READ MORE
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4. Social Media Platforms - The Most Valuable Player? - The role of social media platforms in fostering football fans’ team loyalty
University essay from Göteborgs universitet/Graduate SchoolAbstract : With football as an increasing business, alongside the rise and importance of user-generated content on social media, this mixed methodological paper analyzes which roles Twitter, podcasts and e-zines usage have for Swedish football fans’ loyalty towards their favorite teams, by utilizing surveys and semi-structured interviews. This paper provides support for positive relationships between social media usage and behavioral fan loyalty, since social media platforms keep fans updated and generate information, especially when there is a geographical distance between the fans and the team. READ MORE
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5. DIRECT-TO-COMSUMER MODEL IN THE AUTOMOTIVE INDUSTRY The impact of transition to a direct-to consumer business model by an incumbent manufacturer on its retailers: a case study of Volvo Cars
University essay from Institutionen för tillämpad informationsteknologiAbstract : Digitalisation has enabled and shown the opportunity to car manufacturers. They are transforming themselves and a by-product of change is the transformation of their business model. Digital technologies have enabled manufacturers to connect directly with consumers. READ MORE
