Essays about: "business-based approach"

Showing result 1 - 5 of 8 essays containing the words business-based approach.

  1. 1. The blueprint on how to achieve sustainable growth in an emerging DTC company

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Joachim Silber; [2022]
    Keywords : Dynamic marketing capabilities DTC ; customer lifetime value CLTV ; retention; acquisition;

    Abstract : In recent years, the direct-to-consumer business (DTC) has become an increasingly popular way for companies to conduct their business. A large part of why companies choose to build a business based on DTC is for the consumer data they get access to. READ MORE

  3. 2. The factors of consumer behavior and the sharing economy : A quantitative study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Yun Wang; [2018]
    Keywords : Sharing economy; consumer behavior; social; cuture; B2C; C2C; collaborative consumption; marketing strategy.;

    Abstract : Purpose: The purpose of this study is to investigate the relationship between consumer behavior and the business (B2C and C2C) in the sharing economy. Research questions: What factors of Consumer behaviour effect C2C business in sharing economy? What factors of Consumer behaviour effect B2C business in sharing economy? Methodology: A descriptive research design with a quantitative approach was conducted, utilizing an online questionnaire with a total of 120 respondents in China. READ MORE

  4. 3. Putting the success into succession - A qualitative study of the factors behind a successful succession in a Swedish family business

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emelie Bergendahl; Bianka Gallina; Johanna Herstedt; [2017]
    Keywords : Family business; succession; managerial guidelines; sibling satisfaction; success factors; Business and Economics; Social Sciences;

    Abstract : The purpose of this paper is to deepen the understanding of how family businesses can succeed in the process of succession by illustrating a successful succession within a family business in Sweden. In order to reach the paper’s purpose, a qualitative study was conducted in the form of semi-structured interviews. READ MORE

  5. 4. Love, Growth together : Service design for a sustainable lifestyle

    University essay from Linnéuniversitetet/Institutionen för design (DE)

    Author : Chang Cai; [2016]
    Keywords : Millennials; Megacity; Service Design; Reuse; Needs-based approach;

    Abstract : Nowadays, millennials living in megacities are facing numerous issues. Most of them are currently experiencing an unsustainable lifestyle. Since this social group is destined to grow in number in the future years, its living status will strongly affect the development of sustainable cities. READ MORE

  6. 5. Continued International Growth of Born Globals - A Network Approach

    University essay from

    Author : Nedim Seta; Joachim Bohner; [2014]
    Keywords : SMEs; Born Globals; Internationalization; Growth; Network;

    Abstract : Background: Ever since the Born Global phenomenon has emerged in the early 1990s, it has been investigated from various perspectives as for example from the network-based view. However, research has exclusively been done within this field at early stages of Born Globals’ internationalization. READ MORE