Essays about: "business-to-business B2B"

Showing result 21 - 25 of 149 essays containing the words business-to-business B2B.

  1. 21. Internationalization Barriers in the Healthtech Industry : A study of barriers that business-to-business Software-as-a-Service healthtech companies experience when expanding organically from Sweden to other European markets

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Julie Salicath Aasen; Sara Samie Ghafarokhy; [2022]
    Keywords : Barriers; Expansion; Internationalization; Healthtech; Software-as-a-Service; Business-to-Business; Barriärer; Expansion; Internationalisering; Healthtech; Software-as-a-Service; Business-toBusiness;

    Abstract : As a result of the aging and growing population in Europe, the demand for healthcare services continues to rise. It is therefore important to streamline the healthcare sector to manage the growing demand. One way to do this is by implementing digital-health solutions. READ MORE

  3. 22. Sustainability driven business-to-business positioning in the textile and apparel industry in Bangladesh : A case study in the context of Circular Economy

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Paranggam Dewan; Sheik Atiqul Alam; [2022]
    Keywords : Sustainability; Circular Economy; Business-to-Business Positioning; Business Model Innovation; Textile and Apparel Industry;

    Abstract : Purpose: This research aimed to identify and synthesize circular economy-oriented business model innovation opportunities for the textile and apparel industry of Bangladesh to position the business to its B2B customers by achieving a sustained competitive advantage.  Design/methodology/approach: In this study, we conducted a multiple case study, analyzing 3 case companies using an abductive method under the interpretive research philosophy. READ MORE

  4. 23. The different roles of a brand for purchasing reused materials in B2B

    University essay from Göteborgs universitet/Graduate School

    Author : Lisa Jodlovsky; Hanadi Secerovic; [2021-07-02]
    Keywords : Brands; business-to-business B2B ; circular economy; purchasing; reused materials; circular branding; construction industry;

    Abstract : There is a growing trend of circular economy within the B2B sector and limited research has been conducted regarding the role of the brand in this setting. This paper focuses on purchasing experiences of reused materials in the construction industry. READ MORE

  5. 24. The Power of Leadership : Leaders' Behaviours within the Innovation Process as a Contribution Towards Creating Sustainable Businesses

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Louise Winstrup; Veronika Barta; [2021]
    Keywords : Sustainable Innovation; Leadership Behaviour; Sustainability Strategy; Employee Motivation;

    Abstract : Background: Companies are assuming a vital role in shaping the future for the coming generations through the development of sustainable innovations. Previous studies have stressed the importance of leadership as fundamental in the innovation process and when creating more sustainable businesses. READ MORE

  6. 25. Investigating Perceive Value in B2B Setting

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Shubham Ambekar; Danny Duke Samuel Jonathan Andrews; [2021]
    Keywords : Customer Perceived Value; Functional value; Social value; Emotional value; Laddering technique; Value Hierarchy Model; B2B Marketing;

    Abstract : Value is fundamental in business-to-business marketing, where marketing revolves around the term value. Understanding the value of offering through customers' eyes is important for business success. Due to the subjective nature of value, it's imperative to understand the value based on the customer's individual interpretation. READ MORE