Essays about: "business-tobusiness"
Showing result 1 - 5 of 8 essays containing the word business-tobusiness.
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1. Leading the Change - Digital Leaders Facilitating MNEs’ Investment Behaviour
University essay from Göteborgs universitet/Graduate SchoolAbstract : In our ever-changing world guided by technological advancements and data-driven disruptions, enterprises need adaptation and development strategies to stay competitive. Digital transformation (DT) has great potential to help organisations maintain their market position in these turbulent times. READ MORE
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2. Internationalization Barriers in the Healthtech Industry : A study of barriers that business-to-business Software-as-a-Service healthtech companies experience when expanding organically from Sweden to other European markets
University essay from KTH/Industriell ekonomi och organisation (Inst.)Abstract : As a result of the aging and growing population in Europe, the demand for healthcare services continues to rise. It is therefore important to streamline the healthcare sector to manage the growing demand. One way to do this is by implementing digital-health solutions. READ MORE
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3. How Marketing Managers Work with Social Media and Measure its Effectiveness : A multiple-case study focusing on the B2B context
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : In the past few years, a topic that has caught much attention by academia is the rather new concept of ‘social media’. Today, it is expected by business-to-business organizations to involve social media in their marketing activities. READ MORE
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4. 'Knock, knock, who's there?' : - A B2B intervention that questions the existing way of portraying material knowledge
University essay from Linnéuniversitetet/Institutionen för design (DE)Abstract : This thesis is investigating in how current buying and purchasing decisions within retail interior are made and how they possibly could be changed or affected with sensory engagement, to promote social sustainability by promoting individual knowledge and sense making in B2B (business to business) context. The background for this thesis sprung from many sources but is mainly based on the last couple of decades’ societal changes in both digital developments, contributing to more separated consumer behaviour but also in the economical shift from a production area to a consumption age. READ MORE
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5. Managing Organizational Factors in Technology Assimilation for Web-based Business to Business E-Commerce
University essay from KTH/Industriell ekonomi och organisation (Inst.)Abstract : Introduction: The use of Web-based Business-to-Business E-commerce is increasing, however many companies who previously adopted e-commerce technology have failed to utilize it. Meanwhile, research has mostly focused on quantitative research regarding factors affecting the adoption of e-commerce, leaving a research gap regarding the routinization of the technology. READ MORE
