Essays about: "buycott"

Found 2 essays containing the word buycott.

  1. 1. How did the simple leather wallet end up as an activist tool for change? A qualitative study of young Swedish consumers boycott and buycott behavior of food and drink brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jenny Sandström; Veronica Ågren; [2021]
    Keywords : Boycott; buycott; food and drink brands; FMCG industry; Business and Economics;

    Abstract : Thesis purpose: This thesis aims to discover young Swedish consumers' boycott and buycott behavior of food and drink brands by understanding their decisions and participation in these practices. Methodology: This study is built upon a qualitative research design and adopts an abductive approach. READ MORE

  3. 2. Boycotting, buycotting or doing nothing : A quantitative study of corporate reputation in relation to political consumerism

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Hannah Kyller; Hedvig Thorson; [2021]
    Keywords : Political Consumerism; Corporate Brand Reputation; Corporate Social Responsibility; Employer Branding; Corporate Image; Corporate Crisis;

    Abstract : Background: In previous years, Swedish company Na-kd has been promoted in the media due to allegations of poor working conditions. While this has potentially taken a hit on the company’s reputation, studying the relationship between corporate actions and perceptions of the public has been neglected. READ MORE