Essays about: "buyer behavior model"
Showing result 1 - 5 of 14 essays containing the words buyer behavior model.
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1. The role of collaborative relationships in implementing traceability in supply chain networks : A network analysis of the textile and clothing industry
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Purpose – The complexity and resulting opacity of TC supply chains, and the fragmentation of approaches to traceability to address these issues, revealed the necessity of collaboration for traceability in TC supply chains. Although the challenges have been explored in literature and practice, it has been left unstudied how collaboration can overcome these challenges. READ MORE
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2. Evaluation of different machine learning models for the prediction of electric or hybrid vehicle buyers and identification of the characteristics of the buyers in the EU
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : The main goal of this thesis is to evaluate different machine learning models in order to classify buyers of an electric or a hybrid vehicle and to identify the characteristics of the buyers in the European Union. Machine learning algorithms and techniques were adopted to analyze the dataset and to create models that could predict, with a certain accuracy, the customer’s willingness to buy an EV. READ MORE
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3. The Triggers of Buyers Regret of Impulsive Purchases
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Attention on impulsive buying behavior has been increased from both researchers and marketers, as the negative consumption experience resulting from this unplanned buying could harm the business severely in terms of brand building, reputation as well as a loss of customer. By reviewing previous literatures, we have identified that there is still little research about the post-consumer behavior of impulse purchases, namely on consumers’ regret triggered from what they have bought impulsively. READ MORE
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4. The Impact of Multiscreening on the Consumer Information Processing within the Contemporary Media Landscape
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Due to technological advances and innovations, the phenomenon of media multitasking and multiscreening, i.e. simultaneous or sequential use of multiple screens, has emerged and become a global trend affecting the consumer behavior. READ MORE
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5. The buyer-seller risk distribution and competition effects in procurement auctions
University essay from KTH/Entreprenörskap och InnovationAbstract : This thesis investigates how competition effects in government procurement auction are affected by the risk distribution between the procurer and the winning bidder. The risk distribution is linked to the conditions of payment which is assumed to be largely determined by the procurer. READ MORE