Essays about: "buyer behaviour process"

Showing result 1 - 5 of 8 essays containing the words buyer behaviour process.

1. 1. Effortless shopping : A qualitative study of Gen Z's shopping behaviour and how they value the environmental sustainability in the fashion industry 

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Jonna Hjertquist; Sofie Jung; [2020]
   Keywords : Environmental sustainability; buyer decision-making process; Gen Z; the fashion industry;

   Abstract : The purpose of this study is to gain a deeper understanding of Gen Z’s structure in the buying decision-making process and how they value environmental sustainability within the fashion industry. In this context, the following research questions was formulated: (1) What structure does the buyer decision-making process follow for Gen Z when it comes to apparel shopping? (2) How does Gen Z value environmental sustainability when buying apparel?    Theories used in the literature review have included the main concepts of sustainability in the fashion industry, the buyer decision-making process and Gen Z. READ MORE

3. 2. The Value of Personal Communication VS Performance in Supplier Relationships in a Digital Era : A Multiple Case Study Explaining the Online Organizational Buying Behaviour in Sweden & UK when Purchasing Display Material

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Sara Flyckt; Hanna Holmgren; Amanda Werner; [2019]
   Keywords : Online organizational buying behavior; display materials; digitalization; culture; buying process; buyer-selller relationship;

   Abstract : Problem: The increasing online operations of the B2B market has led to companies being able to operate all over the world, making them exposed to various markets with different preferences of supplier relationships. For that reason, it is important for companies to consider aspects such as digitalization, culture and buyer-seller relationships when conducting business with foreign companies. READ MORE

4. 3. A Comparison of Swedish and Non-Swedish Customers’ Perception of Grocery In-store Self-Scanner : A Study of Personal Shopping Solution

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Patricia Olufunmilayo Awe; [2018]
   Keywords : ;

   Abstract : Background: The advancement in digital products and digital services is a mixed feeling in the retailing markets. Emerging technologies are disrupting the mode of operation in a grocery store and one of this technology is self-scanner, an efficient tool of self-service. READ MORE

5. 4. Skötselavtal eller sköta graven själv : vilka faktorer spelar roll vid beslut om gravskötsel?

   University essay from SLU/Dept. of People and Society

   Author : Kristina Ivarsson; [2010]
   Keywords : gravskötsel; skötselavtal; beslutsprocess; gravvård;

   Abstract : This study is a first attempt to try to understand what the variables could be that make the person responsible for the grave sign up for grave gardening services by the church or to maintain the grave by him- or herself. There has been almost no research done within this subject. READ MORE

6. 5. Real Estate In Today's Business Market And Its Future Prospects

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Faustina Nyakutse; [2010]
   Keywords : real estate; mortgages; decision making; information;

   Abstract : ABSTRACT Real estate purchase in today’s market is an extensive issue and a concern especially to homeowners and for those who intend to own houses for the first time. Consumers have experienced dissatisfaction one way or the other in the form of settling in unexpected properties, struggling to pay their mortgages and in the long-run becoming victims to repossession and foreclosures. READ MORE