Essays about: "buyer persona"

Found 2 essays containing the words buyer persona.

1. 1. Media, Men and Sex Workers : A critical discourse analysis of Swedish media’s portrayal of sex workers and sex buyers in Sweden

   University essay from Linköpings universitet/Tema Genus

   Author : Josefin Bloom; [2021]
   Keywords : Sex work; Sex buyers; Swedish media; Discourse analysis; Intersectionality;

   Abstract : The premise of this thesis was to investigate how one national news outlet (Dagens Nyheter) in Sweden portrayed sex workers and sex buyers in their article series Skuggsidan. The series, published in effect of a famous TV-persona’s sex buying scandal in May of 2020, included interviews with former female sex workers, two case worker from a help organization and one former male sex buyer. READ MORE

3. 2. Slow Fashion Brand Customer Persona : The profile and buying insights of a slowfashion brand customer

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Ann-Christiin Kerner; [2018]
   Keywords : slow fashion; slow movement; buyer persona; marketing persona; consumer behavior; slow fashion consumer; slow fashion communication;

   Abstract : Purpose: The purpose of this thesis is to expand knowledge of slow fashion brand customer by creating a persona that communicates the characteristics and aspects that influence purchase decisions of slow fashion consumers. Method: Since slow fashion consumer concept is still rather unexplored area, qualitative research strategy approach was chosen for this thesis, to get more deep data about the slow fashion consumer profile and buying insights. READ MORE