Essays about: "buyer-seller relationship"

Showing result 1 - 5 of 15 essays containing the words buyer-seller relationship.

  1. 1. The Value of Personal Communication VS Performance in Supplier Relationships in a Digital Era : A Multiple Case Study Explaining the Online Organizational Buying Behaviour in Sweden & UK when Purchasing Display Material

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Sara Flyckt; Hanna Holmgren; Amanda Werner; [2019]
    Keywords : Online organizational buying behavior; display materials; digitalization; culture; buying process; buyer-selller relationship;

    Abstract : Problem: The increasing online operations of the B2B market has led to companies being able to operate all over the world, making them exposed to various markets with different preferences of supplier relationships. For that reason, it is important for companies to consider aspects such as digitalization, culture and buyer-seller relationships when conducting business with foreign companies. READ MORE

  2. 2. Time to clear the air ; Understanding how and why the cloud-computing offering has changed over time. A qualitative case study from a supplier's perspective.

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Rebeka Karabeleska; David Thurfjell; [2019]
    Keywords : Cloud; Business Models; Buyer-seller relationship; Supplier ability; Customer uncertainties;

    Abstract : Cloud computing has recently become a hot topic and has been predicted to revolutionize business. Despite the wide celebrations of the technology's benefits to organizations, researchers have given little attention to the business side of cloud and most existing literature on the subject has a clear technology focus. READ MORE

  3. 3. Critical success factors of potential CPFR implementations : Two manufacturing case studies in Sweden based on a pre-CPFR stage from the perspective of a buyer – seller relationship

    University essay from Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management (CeLS); Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management (CeLS)

    Author : Emilian Cristea; Gelle Khalif Hassan; [2018]
    Keywords : “supply chain collaboration”; “CPFR”; “CPFR Sweden”; “CPFR critical success factors”; “CPFR implementation”;

    Abstract : Background: Higher global competition and more demanding customers force manufacturing companies to develop and adopt new collaborative strategies; the collaborative planning, forecasting and replenishment concept allows stronger supply chain cooperation, cost saving, improved efficiency and performance. Purpose: Exploratory, to study the criticality of factors that can affect the feasibility of a potential a CPFR implementation in Sweden, from the perspective of a manufacturer in a pre-CPFR implementation stage. READ MORE

  4. 4. Content with Content? : A qualitative study on the implementation, maturity and future of inbound marketing strategies in the Swedish B2B sector

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Adam Halldén Carlsson; Axel Dahlin; [2018]
    Keywords : B2B; Inbound Marketing; Digitalisation; SEO; SEM; Content Marketing; Buyer-Seller Relationship;

    Abstract : Background: There is a knowledge gap in the B2B-businesses adoption of inbound marketing strategies. The B2B sector has a substantial economic impact on the society and their marketing activities need to adapt towards the digital era. In the Swedish market, this has not yet been sufficiently researched up until this point. READ MORE

  5. 5. Trust in Customer–Supplier relationships

    University essay from Linnéuniversitetet/Institutionen för maskinteknik (MT)

    Author : Muntaha Alazzawi; [2016]
    Keywords : Relationship quality; trust; relationships between customer- supplier; effective buyer –supplier relationships; integrated buyer- seller relationships; commitment; and dyadic relationships;

    Abstract : The competitive market of today is characterized by globalization, because of that organizations increased demands from customers on the services as well as on product. In other word, the customer is focusing on buying the service in same way as they buy products. READ MORE