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Showing result 1 - 5 of 16 essays matching the above criteria.
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1. In a world without faces : A qualitative study on the influence of digital communication on export sellers’ perception of sensemaking and misunderstandings in buyer-seller relationships
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Traveling salespeople usually play an integral part in exporting firms’ strategy. However, the Covid-19 pandemic and travel restrictions have forced many businesses to rely on digital communication technologies for communication with distant customers and partners they usually would meet with in person. READ MORE
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2. The Value of Personal Communication VS Performance in Supplier Relationships in a Digital Era : A Multiple Case Study Explaining the Online Organizational Buying Behaviour in Sweden & UK when Purchasing Display Material
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Problem: The increasing online operations of the B2B market has led to companies being able to operate all over the world, making them exposed to various markets with different preferences of supplier relationships. For that reason, it is important for companies to consider aspects such as digitalization, culture and buyer-seller relationships when conducting business with foreign companies. READ MORE
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3. Time to clear the air ; Understanding how and why the cloud-computing offering has changed over time. A qualitative case study from a supplier's perspective.
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Cloud computing has recently become a hot topic and has been predicted to revolutionize business. Despite the wide celebrations of the technology's benefits to organizations, researchers have given little attention to the business side of cloud and most existing literature on the subject has a clear technology focus. READ MORE
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4. Critical success factors of potential CPFR implementations : Two manufacturing case studies in Sweden based on a pre-CPFR stage from the perspective of a buyer – seller relationship
University essay from Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management (CeLS)Abstract : Background: Higher global competition and more demanding customers force manufacturing companies to develop and adopt new collaborative strategies; the collaborative planning, forecasting and replenishment concept allows stronger supply chain cooperation, cost saving, improved efficiency and performance. Purpose: Exploratory, to study the criticality of factors that can affect the feasibility of a potential a CPFR implementation in Sweden, from the perspective of a manufacturer in a pre-CPFR implementation stage. READ MORE
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5. Content with Content? : A qualitative study on the implementation, maturity and future of inbound marketing strategies in the Swedish B2B sector
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Background: There is a knowledge gap in the B2B-businesses adoption of inbound marketing strategies. The B2B sector has a substantial economic impact on the society and their marketing activities need to adapt towards the digital era. In the Swedish market, this has not yet been sufficiently researched up until this point. READ MORE
