Essays about: "buying behavior"

Showing result 1 - 5 of 201 essays containing the words buying behavior.

  1. 1. Consumers’ Perception Towards Pre-loved Activewear and Factors Influencing It

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Amanda Sofia Kerstin Grundberg; Bahija Nassab; [2023]
    Keywords : Second-hand; perception; activewear; purchasing behavior; purchasing decisions; millennials; Sweden;

    Abstract : The purpose of this study was to investigate the consumer perception of young consumers living in Sweden, towards second-hand activewear and to identify characteristics that may have an influencing effect on the perception. The study was based on the following two research questions: (1) How do Swedish consumers perceive buying activewear second-hand? (2) How second-hand barriers/characteristics play a role in consumers’ purchasing decisions and do it affect their perception towards pre-used activewear? The study was based on qualitative research and the empirical material was collected through eight semi-structured interviews conducted via face-to-face interviews and via online Zoom meetings. READ MORE

  3. 2. The Impact of e-WOM on Consumer Buying Behavior : Case study in the Food Retail Industry (Sweden): ICA Gruppen

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Mahmuda Akter Mousumi; Hassan Sarib Qureshi; [2023]
    Keywords : ;

    Abstract : .... READ MORE

  4. 3. Tick tock, tick tock : A qualitative study of how millennials impulse buying behavior is influenced by limited-time promotion in Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Victoria Petersson; Frida Brink; [2022]
    Keywords : Consumer decision making behavior; Impulse buying behavior; Online impulse buying behavior; Limited-time promotion; Millennials; Sweden;

    Abstract : In recent years, the sales promotion techniques provided by marketing strategies has increased and has become an important factor in the fashion industry. In todays society customers have more knowledge and easier access to information online. READ MORE

  5. 4. Are our Hedonic Motivation and Emotions Triggered by Influencers’ Monetary Sales Promotions to Impulse Buy Online? : An explanatory study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Bianca Marin; Michelle Bergström; Anneli Memisevic; [2022]
    Keywords : Social Media Influencer; Monetary Sales Promotion; Hedonic Motivation; Pleasure; Arousal; Impulse Buying Online;

    Abstract : Background: Social media influencers provide their followers with different monetary sales promotions to increase purchases by the brands they endorse. Hedonic motivation and emotions initiate each other and are fulfilled through consumers' need to act. As a result, monetary sales promotions will encourage consumers to buy unplanned purchases. READ MORE

  6. 5. Sustainability and consumers green purchasing priorities in fashion : What the industry’s impact on the environment means for the consumers’ priorities when purchasing new apparel.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Augustsson; Jennie Granberg; [2022]
    Keywords : Environmentally Conscious; Eco-collection; Environmental Degradation; Fast Fashion; Green Marketing; Sustainability Report; Transparency;

    Abstract : In this era of environmental upheaval, this study sought clarity on the matter of green purchasing behavior. How the fashion industry’s specific impact on the environment has affected consumers' attitude towards companies and their collections. READ MORE