Essays about: "buying behavior"

Showing result 6 - 10 of 217 essays containing the words buying behavior.

  1. 6. Greener Fast Fashion : An analysis of how the interplay between consumers and fashion companies affects the sustainability trend in the fashion industry

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Author : Julia Elverlind; Sandra Lien; [2023]
    Keywords : Fast fashion; overconsumption; sustainability; innovation; consumer behavior;

    Abstract : Definitions: Throughout this study, sustainability refers to environmental sustainability which is defined as “meeting the needs of the present without compromising the ability of future generations to meet their own needs” (United Nations, n.d.). READ MORE

  3. 7. How the purchase decision-making process in mature versus growing ecommerce markets changed due to the forced e-commerce adoption caused by COVID-19 : a comparison between German and Greek consumers

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Sondra Gross; [2023]
    Keywords : COVID-19; E-commerce; Online Shopping; Consumer Buying Behavior; Decision-making Process;

    Abstract : The outbreak of the COVID-19 pandemic has brought about many changes in the way consumers operate. Strict lockdowns all over the world have forced consumers to adopt online shopping and reevaluate their entire perception of e-commerce and the role it plays in their lives. READ MORE

  4. 8. How Does Visual Merchandising in Fashion Retail Stores Affect Consumers’ Brand Experience and Behavior? : A qualitative study about psychological- and personal factors affecting customers' channel selection in-store vs. online when purchasing clothes.

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Makda Adhanom; Natasha Alvaro; [2023]
    Keywords : ;

    Abstract : Title:  How Does Visual Merchandising in Fashion Retail Stores Affect Consumers’ Brand Experience and Behavior? Research question: How do psychological- and personal factors influence customers' channel selection (in-store vs. online) when purchasing clothes from fashion retailers?   Purpose:  The purpose of this study is to explore consumers' brand experience and behavior when buying in-store and online. READ MORE

  5. 9. Exploring the determinants of purchasing behavior in the context of safety apparel : A study of safety marketing

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Alexandre-Nikos Pociello i Palau; [2023]
    Keywords : Safety apparel; Personal Mobility Vehicles; urban mobility; micro-mobility; helmet; marketing; consumer buying behavior; Theory of Planned Behavior;

    Abstract : The rapid growth and development of cities have brought new mobility challenges, which the emergence of micro-mobility solutions, such as Personal Mobility Vehicles, has addressed. However, the increase in the use of these vehicles has also led to a rise in the number of accidents and injuries due to the inadequate use of protective equipment. READ MORE

  6. 10. Do reviews really affect your hotel decision? : A study about what impact reviews have on the consumers buying decision in the hotel industry.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Sebastian Davidsson; [2023]
    Keywords : Hotel booking; Online reviews; Consumer decision making process; E-Word-of-mouth;

    Abstract : Background Today the hotel industry has become very digitalized compared to when there was only a travel catalogue to look in. Nowadays people search for information about hotels and read reviews from past guests online. There are different kinds of accommodations and lately it has become popular with shared services like Airbnb. READ MORE