Essays about: "buying decision family"

Showing result 1 - 5 of 6 essays containing the words buying decision family.

  1. 1. A study on Consumer Buying Behavior of Baby Care Products in Sweden

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Sanad Yasar; [2022]
    Keywords : Consumer Behaviour; Purchase Decision; Covid-19; Baby Care Products; Sweden;

    Abstract : AbstractBackground:  Knowing consumers' perceptions and behaviour concerning baby care products is an important topic. One of the main reasons for choosing the baby care products industry is my professional interest and work experience in this field. READ MORE

  3. 2. The Power of Signs : How Recommendation Signs Affect Consumer Behavior at Supermarkets

    University essay from Linköpings universitet/Företagsekonomi

    Author : Clara Mirbashiri; Linnea Möller; [2020]
    Keywords : expert recommendations; influence; retail; signs; authority; sales; buying decision process; in-store experiment; weak-tie relationships.;

    Abstract : Background/Problematization: Many purchase decisions are made in-store and one wayof influencing the decision making process is through signs. Signs are said to drawattention to the product on which they are placed and result in increased sales. READ MORE

  4. 3. Family buying behaviour : parents’ perspective of children influence on their buying behaviour

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Elda Ali; Tereza Kerpčarová; [2019]
    Keywords : Family Buying Behaviour; Influence Strategies; Family Structure; Number of Children; Age of Children; Aggressive Strategy; Persuasion Strategy; Rational Strategy; Knowledge Strategy; Emotional Strategy;

    Abstract : Even though power and influence of children on family buying behavior is growing little is known about their involvement. Previous studies of family and household consumption often neglect the role of children in decision-making, but nowadays, children are becoming one of the most powerful influencers in family buying behavior. READ MORE

  5. 4. The Future is Female : A Study of Young Chinese Women's Behavior towards Luxury goods

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Joanna Holm; Sofia Green; [2012]
    Keywords : luxury; consumer behavior; young chinese women;

    Abstract : Purpose: The purpose with this paper is to improve the understanding for companies on what influences female Chinese consumers in the age 20-25 year old to buy luxury goods. Research question: What behaviors do 20-25 year old Chinese women consumers have in relationship to luxury goods? Method: The study is mainly consisting of a quantitative web-survey that consists of 100 respondents. READ MORE

  6. 5. Attitudes Towards Television Commercials with an Underlying Health Claim

    University essay from IHH, Företagsekonomi

    Author : Emilia Sundberg; Jasmine Hansson; [2011]
    Keywords : Consumer behavior; generation Y; university students; TV commercials; health claims; attitudes; marketing messages in TV commercials; qualitative research; focus groups; Konsumentbeteende; generation Y; universitetsstudenter; TV-reklam; hälsopåståenden; attityder; marknadsföringbudskap i TV-reklam; kvalitativ forskning; fokusgrupper;

    Abstract : Health and eating healthy has become increasingly popular during the recent decades. On television, countless numbers of food commercials claim their products to be healthy, and fit good looking people propagate for the benefits of the products. At the same time, there are many studies showing these marketing messages to be highly misleading. READ MORE