Essays about: "buying decision process"

Showing result 1 - 5 of 80 essays containing the words buying decision process.

  1. 1. Tick tock, tick tock : A qualitative study of how millennials impulse buying behavior is influenced by limited-time promotion in Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Victoria Petersson; Frida Brink; [2022]
    Keywords : Consumer decision making behavior; Impulse buying behavior; Online impulse buying behavior; Limited-time promotion; Millennials; Sweden;

    Abstract : In recent years, the sales promotion techniques provided by marketing strategies has increased and has become an important factor in the fashion industry. In todays society customers have more knowledge and easier access to information online. READ MORE

  2. 2. Psychological factors impacting the consumer buying behavior : A study investigating how the psychological factors impact the cognitive decision-making process within the make-up industry

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Cajsa Schoultz; Ellen Spetz; Ida Pettersson; [2022]
    Keywords : ;

    Abstract : .... READ MORE

  3. 3. Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Siyi Chen; Tuoyu Liu; Yuhao Su; [2022]
    Keywords : Sneaker; Chinese consumer; Five-stage consumer decision-making process; Sneaker market; Consumer behaviour;

    Abstract : Title Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers. Background Sneakers have become an essential part of the younger generation's wardrobe in today's society, reflecting the millennial drive for comfort and leisure. READ MORE

  4. 4. How is the consumer influenced by social media influencers? : A qualitative exploratory study of how the consumers' buyer decision process is influenced by social media influencers.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Leah Gentele; Mikaela Persson; [2022]
    Keywords : Consumer Behavior; Influence; Buyer Decision Process; Instagram; Social Media Influencers SMI s ;

    Abstract : Background: Social media influencers (SMI’s) can influence the consumers’ decisions by sending out social signals through social functions which social media platforms enable. These social functions SMI’s as well as consumers use, could be for example through sharing content; having a conversation; developing relationships with like-minded individuals; or it could also be used for sending out social signals, such as identity, presence or reputation. READ MORE

  5. 5. Millennials’ experiences with second-hand shopping online : A qualitative study about experiences, decision-making, and sustainability

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Matti Hintz; Natalija Josipovic; [2022]
    Keywords : Second-hand online shopping; Millennials; Sustainability; Decision-making process;

    Abstract : Purpose - The purpose of this study is to investigate online shopping experiences and the perception of used goods among Millennials. This paper will assess how different aspect influences the Millennials' consumption of second-hand goods in a sustainable manner and regarding their decision-making process. READ MORE