Essays about: "buying decision process"

Showing result 16 - 20 of 95 essays containing the words buying decision process.

  1. 16. Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Siyi Chen; Tuoyu Liu; Yuhao Su; [2022]
    Keywords : Sneaker; Chinese consumer; Five-stage consumer decision-making process; Sneaker market; Consumer behaviour;

    Abstract : Title Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers. Background Sneakers have become an essential part of the younger generation's wardrobe in today's society, reflecting the millennial drive for comfort and leisure. READ MORE

  3. 17. How is the consumer influenced by social media influencers? : A qualitative exploratory study of how the consumers' buyer decision process is influenced by social media influencers.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Leah Gentele; Mikaela Persson; [2022]
    Keywords : Consumer Behavior; Influence; Buyer Decision Process; Instagram; Social Media Influencers SMI s ;

    Abstract : Background: Social media influencers (SMI’s) can influence the consumers’ decisions by sending out social signals through social functions which social media platforms enable. These social functions SMI’s as well as consumers use, could be for example through sharing content; having a conversation; developing relationships with like-minded individuals; or it could also be used for sending out social signals, such as identity, presence or reputation. READ MORE

  4. 18. Life cycle cost analysis as a tool for industrial sales: lessons from two industries in India Subcon

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : P USHANI CHATHURANGA SANDEEPANI JAYASIRI FERNANDO; ANGODA L PIYANKARA JAYADEWA GUNARATHNA; [2022]
    Keywords : LCCA; Sales Process; Industrial Sales; Industrial Buyer Behavior; Internal Customer; Sales Function; Sales Tools;

    Abstract : Industrial selling is considered to be one of the highly challenging tasks and sales personnel are exploring new strategies and tools to stay ahead of the competition to achieve organizational objectives. The study has focused on adding to the academic knowledge of the use of an innovative and creative sales tool to enhance the performance of the function. READ MORE

  5. 19. Digital Technology for Collecting and Handling Traceability Information in A Fish Meal Factory : A Qualitative Grounded Theory Study

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Robert Fröberg; [2022]
    Keywords : Traceability; Fish meal; RFID; Blockchain; Internet of Things; Barcode and QR codes; Artificial Intelligence; Cloud computing; Big Data; GPS; Other Technologies; ERP;

    Abstract : As science are growing and new technology emerges in combination with joined rules and laws between countries and unions industries and supply chains are forced to explore and adopt new systems to keep up with this ongoing process. Without modern solutions the information flow can be the Achilles heel that makes companies products less attractive on the market as lack of information sharing can cause tension in questions regarding traceability and sustainability. READ MORE

  6. 20. Improved side impact car safety : New IIHS side crash regulation, effect on product design

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Andreas Bäckman; [2022]
    Keywords : Side impact beam; IIHS; side crash; side impact crash testing; crash testing of automobiles; industrial design engineering; automotive design; product design; Sidokrockskydd; IIHS; sidokrock; sidokollision; sidokrocktestning; krocktest av bilar; teknisk design; bildesign; produktdesign;

    Abstract : 23% of passenger vehicle occupant deaths in 2019 was side-impact collisions and is a ongoing problem that continues to take people’s lives (IIHS, 2021a). IIHS (Insurance Institute for Highway Safety) is an organization based in USA, which performs vehicle crash tests with the goal of making cars safer and reducing deaths and injuries. READ MORE