Essays about: "buying decision process"

Showing result 21 - 25 of 95 essays containing the words buying decision process.

  1. 21. Millennials’ experiences with second-hand shopping online : A qualitative study about experiences, decision-making, and sustainability

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Matti Hintz; Natalija Josipovic; [2022]
    Keywords : Second-hand online shopping; Millennials; Sustainability; Decision-making process;

    Abstract : Purpose - The purpose of this study is to investigate online shopping experiences and the perception of used goods among Millennials. This paper will assess how different aspect influences the Millennials' consumption of second-hand goods in a sustainable manner and regarding their decision-making process. READ MORE

  2. 22. Identifying Power Structures in a Municipal Network: The Decision-making Process Behind Buying Ängelholm-Helsingborg Airport

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Otto Nieminen; Emma Susanna Tapaninen; [2021]
    Keywords : Social Sciences;

    Abstract : Small regional airports are known to be economically unsustainable. When the previous private owner of Ängelholm-Helsingborg Airport announced their intention to shut the airport down, seven municipalities in northwestern Skåne decided to buy it. READ MORE

  3. 23. The Smartphone Consumer Decision-MakingProcess of University Students in Sweden: The Case of iPhone

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Alek Vladimirov Ivanov; Eric Adam George Akiba; Konstantin Krasimirov Konov; [2021]
    Keywords : Five-stage consumer decision-making process; iPhone; Purchase behavior; Smartphone usage; University Students in Sweden;

    Abstract : Background: The emergence of mobile phones today and in history proves to beexceptionally unique in the consumer electronics market as well as the telecommunicationmarket. The reason behind the huge growth of the industry has been the exceptional evolutionof the technology used in the mobile devices in terms of performance and miniaturization. READ MORE

  4. 24. AR/VR applications in fashion retailing : An exploratory study on the effectiveness of virtual try-on technology along the customer journey

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Erik Nguyen; Alex Nguyen; [2021]
    Keywords : AR VR; Consumer engagement; Consumer behavior; Customer journey; Customer experience; Virtual try-on; Fashion industry; Optical retailing;

    Abstract : This bachelor thesis explores a virtual try-on interface in the context of the fashion product category. It is argued that virtual representations of product offerings can stimulate consumers’ purchase intentions, and thus, enact an online transaction. READ MORE

  5. 25. Optimization of aftermarket logistics with dual supply chains for Sandvik AB

    University essay from Lunds universitet/Institutionen för teknisk ekonomi och logistik; Lunds universitet/Teknisk logistik

    Author : Gopalakrishnan Srinivasan; Akshay Hingmire; [2020]
    Keywords : Technology and Engineering;

    Abstract : Background: Aftermarket logistics is important for a manufacturing company to maintain customer satisfaction in the long run. However, the supply chain set for aftermarket parts is equally crucial as the original equipment. Modification or optimization of the logistics systems for slow-moving aftermarket items is inevitable. READ MORE