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Showing result 1 - 5 of 67 essays matching the above criteria.

  1. 1. How Visual Framing and Specificity Framing Influence Buying Decisionsin Fashion E-commerce

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Kimia Emami; Andrea Makarová; [2023]
    Keywords : Visual Framing; Framing of Specificity of Terms; E-commerce; Sustainability; Fashion; User Experience Design;

    Abstract :  Companies face several challenges when it comes to promoting green consumption and designing effective communication strategies for sustainable products.The framing effect, which refers to the presentation of messages, can significantly influence customer perceptions and purchasing intentions. READ MORE

  3. 2. How the purchase decision-making process in mature versus growing ecommerce markets changed due to the forced e-commerce adoption caused by COVID-19 : a comparison between German and Greek consumers

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Sondra Gross; [2023]
    Keywords : COVID-19; E-commerce; Online Shopping; Consumer Buying Behavior; Decision-making Process;

    Abstract : The outbreak of the COVID-19 pandemic has brought about many changes in the way consumers operate. Strict lockdowns all over the world have forced consumers to adopt online shopping and reevaluate their entire perception of e-commerce and the role it plays in their lives. READ MORE

  4. 3. Click, Shop, Done

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ashmitha Godagampala; Ruaa Al-Urfali; Vlora Dosljaki; [2023]
    Keywords : Technology-based self-services; express checkout systems; E-commerce; online shopping; consumer behavior; buying behavior; Consumer decision-making process model; Sweden; Business and Economics;

    Abstract : Online shopping is increasing at a high pace and express checkout systems are becoming widely available. For this reason, this study aims to gain a deeper knowledge on how express checkout systems shape consumers’ buying behavior online. READ MORE

  5. 4. China Influencer E-commerce Livestreaming Marketing Strategy Research

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Yimeng Ma; [2023]
    Keywords : e-commerce; netnography; influencers; followers; and online community;

    Abstract : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. READ MORE

  6. 5. Attention-based Multi-Behavior Sequential Network for E-commerce Recommendation

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Zilong Li; [2022]
    Keywords : Recommendation System; Sequential Recommendation; Click-through Rate Model; Transformer; Multi-Task Learning; Sistema di Raccomandazione; Raccomandazione Sequenziale; Modello di Percentuale di Clic; Trasformatore; Apprendimento Multitasking; Rekommendationssystem; Sekventiell rekommendation; Klickfrekvensmodell; Transformator; Multi-Task Learning;

    Abstract : The original intention of the recommender system is to solve the problem of information explosion, hoping to help users find the content they need more efficiently. In an e-commerce platform, users typically interact with items that they are interested in or need in a variety of ways. For example, buying, browsing details, etc. READ MORE