Essays about: "buying patterns"

Showing result 1 - 5 of 39 essays containing the words buying patterns.

1. 1. Swipe to buy? : Examining the influence of Instagram and TikTok onmillennials fast fashion purchases

   University essay from Stockholms universitet/Företagsekonomiska institutionen

   Author : Yahya Qayyum; Omar Wattar; Faisal Aljalab; [2024]
   Keywords : User-Generated Content; Millennials; Fast Fashion Industry; Ultra fast fashion; Digital Marketing; Consumer Behavior; Instagram; TikTok; Qualitative Research; Social Influence Theory; Buying Behavior Theory.;

   Abstract : This thesis explores the influence of User-Generated Content (UGC) on the purchasingdecisions of millennials in the fast fashion industry, particularly through the platformsInstagram and TikTok. The research delves into the transformation from offline to onlinemarketing within the fast fashion sector, examining both fast-fashion and ultra-fast fashion tounderstand UGC's impact on consumer behavior, including environmental and ethicalconcerns. READ MORE

3. 2. Media Framing of the Legitimacy of Nigerian Elections in Relation to Stomach Infrastructure

   University essay from Högskolan Väst/Institutionen för ekonomi och it

   Author : Stanley Aghator; Sarah Kontim Moussa; [2023]
   Keywords : Nigeria elections; Vote-buying; Media framing; Election legitimacy;

   Abstract : The thesis aims to explore the media framing of Nigeria’s 2023 election in relation to votebuying: How did the Nigerian print media portray the legitimacy of the 2023 election in relation to vote-buying? In addressing the research question, Entman’s (1993) framing theory is used. For identifying the themes and patterns around the framing of the election Entman’s four questions, defining the problems, diagnosing causes, making moral judgments, and treatment recommendations, in connection with the existing literature on vote buying are employed. READ MORE

4. 3. Consumer multichannel buying behavior under the pandemic

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Jingming Zhang; Xinyu He; [2023]
   Keywords : Multichannel buying behavior; Covid-19 impact; Retail sales; Consumer purchasing behavior; Sweden; China;

   Abstract : Retail sales have increased significantly in recent years, posing a major challenge for merchants in maintaining a consistent consumer experience across several channels. Changing consumer behaviors have had a big impact on this shift in buying patterns. READ MORE

5. 4. Greener Fast Fashion : An analysis of how the interplay between consumers and fashion companies affects the sustainability trend in the fashion industry

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Author : Julia Elverlind; Sandra Lien; [2023]
   Keywords : Fast fashion; overconsumption; sustainability; innovation; consumer behavior;

   Abstract : Definitions: Throughout this study, sustainability refers to environmental sustainability which is defined as “meeting the needs of the present without compromising the ability of future generations to meet their own needs” (United Nations, n.d.). READ MORE

6. 5. Mimicking Claimed Alpha Generating Strategies

   University essay from Linköpings universitet/Produktionsekonomi

   Author : Patric Torén; [2023]
   Keywords : Momentum Strategy Mark Minervini Volume Excess return Nordic Market;

   Abstract : This research paper focuses on the implementation and evaluation of Minervini's momentum analysis techniques in an algorithmic approach. The study aimed to assess the limitations and challenges associated with executing Minervini's strategy in an algorithmic trading system. READ MORE