Essays about: "buzz marketing"
Showing result 1 - 5 of 18 essays containing the words buzz marketing.
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1. Phygital Fashion Week : A Qualitative Study of the Contemporary Copenhagen Fashion Week
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : The value of fashion week’s physical presence has been questioned in connection with the Covid-19 pandemic, when fashion week became fully digital. Once the pandemic subsided, the digital attributes were retained and combined with the physical space, resulting in a phygital fashion week. READ MORE
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2. The unexplored power of buzz in the video game industry
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : Background: The global video game industry is today bigger than both the film- and music industry and is subject to a lot of competition. Companies are always looking for alternative ways to reach consumers and buzz is identified as a crucial success factor by many scholars. READ MORE
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3. “Milk is milk” versus “Ditch milk” : A case study of consumers’ attitudes towards brands involved in brand rivalry
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : For the last five years, Sweden has seen a quite remarkable milk war between the traditional Arla serving dairy products and the innovative Oatly offering vegan milk substitutes. The purpose of this thesis was to investigate how consumers’ attitudes are affected by firms’ involvement in brand rivalry, where the conflict between Arla and Oatly served as a case. READ MORE
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4. Growth hacking as a methodologyfor user retention in the entrepreneurial venture: A case study
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Even though growth hacking is a new concept, it has become a buzz-word among entrepreneurs and start-ups. Various startups that have achieved extensive growth, such as Dropbox, Uber, Airbnb, have been sharing their success stories. However, to date, the focus of this concept was more on the practicalities instead of the theoretical research. READ MORE
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5. Let's start co-creating! : Establishing more successful collaborations between influencers and companies through co-creation.
University essay from Umeå universitet/FöretagsekonomiAbstract : Influencer marketing has become a buzz word within the industry over the last few years. However, marketers claim that the industry needs to focus on a more quality-driven approach for brand collaborations instead of just looking after follower numbers and the potential brand awareness guaranteed by them. READ MORE
