Essays about: "campaign impact"

Showing result 1 - 5 of 101 essays containing the words campaign impact.

  1. 1. Beyond the Target Market : Investigating the Impact of Brand Activism on Brand Authenticity and Attitude in Non-Targeted Markets

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Tomke D'Souza; [2023]
    Keywords : Brand Activism; Brand Authenticity; Brand Attitude; Hyperconnectivity; Non-Target Markets;

    Abstract : Nowadays, people around the world are connected through social networks. This hyperconnectivity implies that companies need to think about the perceptions and opinions of consumers who were not directly targeted by a campaign. READ MORE

  3. 2. Sustainability and branding: : Sustainability and branding: An analysis of Nike and H&M`s CSRcommunication strategies”

    University essay from Mittuniversitetet/Institutionen för kommunikation, kvalitetsteknik och informationssystem (2023-)

    Author : Josefine Sjöbom; [2023]
    Keywords : CSR; Nike; H M; strategisk kommunikation; hållbarhet;

    Abstract : Some of the most common threats in society today are climate change, struggling world economies and starving people. Today most consumers seek out sustainable products that are produced under fair conditions. READ MORE

  4. 3. Cultural backlash to globalization and right-wing power: Import competition shaping sexual beliefs in Western Europe

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Matteo Magnano; [2023]
    Keywords : Business and Economics; Social Sciences;

    Abstract : Does economic globalization impact sexual beliefs, contributing to the rise of right-wing parties? Although voters may not discern threats from trade shocks, individual economic insecurity theoretically impacts cultural attitudes and sparks a backlash towards outgroups, in turn contributing to right-wing candidates that campaign leveraging intolerance. Considering that scholars provide evidence for import competition strengthening support for right-wing parties, this study accounts for the peculiarities of European Parliament elections and their electoral outcomes of 2019. READ MORE

  5. 4. Analysis of Microgrid Electrification on Phaluai Island : A Minor Field Study in Thailand

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Leontina Walldén; Caroline Wahlberg; [2023]
    Keywords : Microgrid; Rural electrification; Rural islands; Thailand; Renewable energy; Microgrid; Elektrifiering av landsbygd; Isolerade öar; Thailand; Förnybar energi;

    Abstract : Similar to numerous other nations, Thailand aims to achieve carbon neutrality by 2050 by reducing reliance on fossil fuels and increasing the amount of renewable energy sources in electricity generation. The objective of the Thai Provincial Electricity Authority (PEA) is to ensure electricity access for all Thai households and villages. READ MORE

  6. 5. Analysis of Methanol Based Chlorine Dioxide Production : An analysis of sodium chlorate reduction efficiency and investigation of salt cake filter wash on an SVP-LITE® system

    University essay from Karlstads universitet

    Author : Emil Lundh; [2023]
    Keywords : ECF; SVP-LITE®; chlorine dioxide; bleaching; ECF; SVP-LITE®; Klordioxid; blekning;

    Abstract : This work aimed to determine how effective an SVP-LITE® chlorine dioxide plant at Vallviks Bruk was running. This was done by determining the chemical consumption per unit of chlorine dioxide produced. The calculations relied upon online instrumentation that was manually validated. READ MORE