Essays about: "captology"

Found 3 essays containing the word captology.

  1. 1. Designing a preventive health application : How to motivate and empower users

    University essay from KTH/Medieteknik och interaktionsdesign, MID

    Author : Anna Movin; [2015]
    Keywords : Design; persuasive technology; behavioural change; lifestyle change; health interventions; captology; rheumatoid arthritis; research through design; Design; beteendeförändrande design; ledgångsreumatism;

    Abstract : As the research field about persuasive technologies is growing there is a need to consider how we design motivating tools that empower users. This paper aims to raise this discussion by analysing the Motivational Technologies framework. READ MORE

  3. 2. CHALLENGING PERSUASIVE PRINCIPLES IN MOBILE APPLICATIONS

    University essay from Blekinge Tekniska Högskola/Institutionen för teknik och estetik

    Author : Emma Larsson; [2015]
    Keywords : Persuasive technologies; behavior change; mobile application; captology; motivation; principles; persuasion; rhetoric;

    Abstract : This thesis focuses on persuasion and how principles of persuasion embedded within mobile health applications are there to promote attitude and behavioral change. It includes a background in rhetoric; beginning with the Aristotelian method for persuasion, then stretching on to psychological rhetoric, and finally how the Aristotelian methods have worked its way into everyday society, especially in marketing and games. READ MORE

  4. 3. Old Methods, New Means: Persuasive Technology in a Social Platform

    University essay from Lunds universitet/Institutionen för informatik

    Author : Armela Duzic; Anna Persson; [2013]
    Keywords : support aspects; the Functional Triad; Persuasive Technology; credibility; behavioral change; guidelines; human-computer interaction HCI ; Technology and Engineering;

    Abstract : Persuasive Technology, technology that is designed to change users’ attitudes or behaviors, has been exercised for a long time. Designing a technology that can change users’ attitudes or behaviors is a process that needs to be carefully thought through. READ MORE