Essays about: "car advertising"

Showing result 1 - 5 of 8 essays containing the words car advertising.

1. 1. Shifting Gears: Entering the Automotive Vertical

   University essay from Lunds universitet/Innovationsteknik

   Author : Tobias Anderberg; Axel Svensson; [2023]
   Keywords : Online automotive advertising; performance-based pricing; classifieds; marketplaces; transactional models; monopolistic markets.; Technology and Engineering;

   Abstract : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. READ MORE

3. 2. CONQUERING A NEW CUSTOMER SEGMENT : INNOVATIVE MEDIA CONCEPT FOR THE PRE-LAUNCH COMMUNICATION OF THE NEW BMW 2 SERIES ACTIVE TOURER

   University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

   Author : Gerald Heidemann; [2014]
   Keywords : ;

   Abstract : The BMW 2 Series Active Tourer is a brand new car concept for the company and will be launched in Sweden at the end of September 2014. It will compete in the compact MPV (Multi Purpose Vehicles) segment with established competitors like the Mercedes Benz BClass. READ MORE

4. 3. Globalization elements in Romanian cities: searching for sustainable solutions

   University essay from Institutionen för geovetenskaper

   Author : Floriana-Alina Pondichie; [2012]
   Keywords : ;

   Abstract : This paper aims to present an interdisciplinary analysis of the recent globalization trends in Romanian cities and to propose a series of guidelines for sustainable future management processes and plans. In order to provide an encompassing perspective on the Romanian urban landscapes, three cities of different scales, socio-cultural and historical backgrounds were analyzed. READ MORE

5. 4. Brands in M&A. Do brand-heavy acquisitions lead to value destruction?

   University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

   Author : Fredrik Lundevik; Kristoffer Labuc; [2010]
   Keywords : Brands; M A;

   Abstract : Brands are often considered to be a critical asset for companies, and according to previous research, this asset class represents almost 9.8% of the value in merger and acquisition (M&A) transactions. READ MORE

6. 5. Key Success Factors in Internet Advertising

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Symeon Papadopoulos; [2009]
   Keywords : online advertising; online user activity; user cognitive mode; advertising effectiveness; brand recall; priming study; social context;

   Abstract : Internet advertising (also known as online advertising) is the delivery of advertising messages and marketing communications through the Web. It has presented sustainable revenue growth since its inception in the mid-1990s. Internet advertising takes a multitude of forms, ranging from the “traditional” banners to today's rich media ads. READ MORE