Essays about: "carolin schumacher"
Found 2 essays containing the words carolin schumacher.
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1. Brands as Politicians - How Consumers Morally Judge Advocacy Advertising
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this research was to understand how consumers morally judge advocacy advertising in contemporary consumer culture. The phenomenon was explored with the help of three case studies, namely Nike, Gillette, and Pepsi, all being brands who have taken a political stance in their advertisement campaigns. READ MORE
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2. Can a Legitimacy Crisis Ruin Brand Authenticity?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The aim of this study is to explore the effect of changes within traditional production methods, caused by legitimacy crises, on brand authenticity. Design/Methodology/Approach: This research is based on a multi-case study within the leather, ivory and fine wine industry. READ MORE