Essays about: "case studies in customer management"

Showing result 1 - 5 of 169 essays containing the words case studies in customer management.

  1. 1. Learning Through Taking Action : An empirical study into the early-stage business model development for a novel technology

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Daniel Maslov; Hugo Javenius; [2023]
    Keywords : Business Model; Business Model Innovation; Business Model Development; Business Model Innovation Process; Business Model Tools and Methods; Action Research; Nascent Market Entry; Multi-Disciplinary Innovation; 3D Bioprinting; Affärsmodell; Affärsmodellsinnovation; Affärsmodellutveckling; Affärsmodellsinnovationsprocess; Affärsmodells-verktyg och metoder; Aktionsforskning; Begynnande marknadsinträde; Multidisciplinär innovation; 3D-bioprinting;

    Abstract : This thesis examines the critical factors shaping early-stage business model development. As a result, this paper provides insights and recommendations for the effective commercialization of innovations. READ MORE

  2. 2. IS THERE ROOM FOR HIGH TECH IN A HIGH TOUCH INDUSTRY? AN EXPLORATORY STUDY ON ADOPTION OF SOCIAL ROBOTS IN THE HOTEL INDUSTRY

    University essay from Lunds universitet/Produktionsekonomi

    Author : Emelie Dellby Svensk; Kajsa Jernetz; [2023]
    Keywords : Social robots; Barriers to adoption; Hotel industry; Digitalization of the hotel industry; Behavioral Reasoning Theory; B2B and B2C commercialization; Technology and Engineering;

    Abstract : This master thesis explores the possibilities of social robot adoption in the hotel industry. Social robots represent a new product group, a radical innovation, that has yet not seen commercialization in the hotel industry in Sweden. READ MORE

  3. 3. Digital service offerings – a study in business modelling

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Sanna Lindberg; [2023]
    Keywords : ;

    Abstract : The ongoing fast paced technological evolution is impacting companies at a higher rate than ever before. For industrial companies’ new digital technologies have numerous application areas in the manufacturing process and offer the potential to offer advanced service offerings to customers. READ MORE

  4. 4. Access Management for Efficient Urban Freight Transport

    University essay from KTH/Transportplanering

    Author : ALEX ROUHI; [2023]
    Keywords : ;

    Abstract : In today's urban landscapes, most megacities deal with challenges related to monitoring access management and designating spaces in city centres for loading or unloading goods. A pivotal objective for logistic companies is to ensure on-time and in-full delivery (OTIF), which directly correlates with enhanced customer satisfaction and increased profitability (Smith, H, 2019). READ MORE

  5. 5. Realising advanced Enterprise system Affordances: A single-case study of a CRM-system implementation at a technology consultancy company

    University essay from

    Author : Oscar Antonsson; Sebastian Olsson; [2022-06-22T09:13:07Z 2022-06-22T09:13:07Z 2022 2020]
    Keywords : Affordance theory; affordance actualisation; Customer relationship management; ; CRM-system; Enterprise system implementation; Technology adoption;

    Abstract : Enterprise systems offer organisations great action potentials (Affordances), however, getting employees to use the systems to their full potential is a lengthy process which is challenging for organisations. While previous studies have focused on strategic success factors from implementers point of view, less emphasis has been put on the perspective of users and how the envisioned affordances of the enterprise systems are actualised in practice. READ MORE