Essays about: "case studies in strategic management"
Showing result 1 - 5 of 134 essays containing the words case studies in strategic management.
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1. Promoting women’s empowerment through access to electricity : a case study of the mini-grid project in a rural village in Myanmar
University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi; Lunds universitet/LUMID International Master programme in applied International Development and ManagementAbstract : Men and women have different energy needs, and the lack of access to electricity could be negatively affecting women more than men by reason of women’s typical gender norms in a society. However, previous studies and projects’ approach rarely recognize the gender dimension on energy. READ MORE
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2. Reaching for the Stars: An exploratory study to conceptualize product iconicity
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Background/Problematization: Iconic brands are the gold standard of branding and have established a central role in the consumers’ lives. Behind every iconic brand, we can find iconic products. Despite the importance of these products, iconic products are overlooked in academia. READ MORE
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3. Restaurant industry's response to Covid-19
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose – The key objective of this research is to discuss different restaurant strategies that emerged in Belgium, Bulgaria, Denmark and Sweden in response to the Covid-19 pandemic and relate the respective restaurant activities to brand trust and reputation. Therefore, the restaurant industry is analyzed with respect to the pandemic and findings are put into context by explaining the countries’ severity of lockdown. READ MORE
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4. “Beyond Goods and Services": an application of the Experience Economy and Strategic Management in the Restaurant Industry : A qualitative study of restaurant professionals
University essay from Umeå universitet/Företagsekonomi; Umeå universitet/FöretagsekonomiAbstract : “In a world saturated with largely undifferentiated goods and services, the greatest opportunity for value creation resides in staging experiences” (Pine & Gilmore, 2011, p. ix). This observation is more than ever actual. Nowadays, organizations must face intense competition and struggle to differentiate themselves. READ MORE
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5. School-based disaster preparedness: a route to societal resilience? The case study of Ljungby municipality, Sweden
University essay from Lunds universitet/Avdelningen för Riskhantering och SamhällssäkerhetAbstract : Children are valuable resources when it comes to disaster preparedness and they should no longer be seen as vulnerable. Since they spend about five days a week in school for almost the whole year, it is natural to consider preparing them for hazards while there. READ MORE
