Essays about: "case studies in strategic management"

Showing result 1 - 5 of 134 essays containing the words case studies in strategic management.

  1. 1. Promoting women’s empowerment through access to electricity : a case study of the mini-grid project in a rural village in Myanmar

    University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi; Lunds universitet/LUMID International Master programme in applied International Development and Management

    Author : Soon Yeob Lee; [2020]
    Keywords : Energy; Electricity; Gender Equality; Empowerment; Gender Needs; Mini-grid; NEP; Myanmar; Social Sciences;

    Abstract : Men and women have different energy needs, and the lack of access to electricity could be negatively affecting women more than men by reason of women’s typical gender norms in a society. However, previous studies and projects’ approach rarely recognize the gender dimension on energy. READ MORE

  2. 2. Reaching for the Stars: An exploratory study to conceptualize product iconicity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jakob Ferenius; Maria Agustina Carbone; Roosmarijn Morgans; [2020]
    Keywords : Iconic products; Iconic brands; Iconicity; Strategic brand management; Cultural branding; Business and Economics;

    Abstract : Background/Problematization: Iconic brands are the gold standard of branding and have established a central role in the consumers’ lives. Behind every iconic brand, we can find iconic products. Despite the importance of these products, iconic products are overlooked in academia. READ MORE

  3. 3. Restaurant industry's response to Covid-19

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nikoleta Mircheva; Barbara Plompen; Milan Wynants; [2020]
    Keywords : Strategic Brand Management; Restaurant Industry; Brand Trust; Brand Reputation; Customer Relationship; CSR; Covid-19 Pandemic; International Dimensions; Business and Economics;

    Abstract : Purpose – The key objective of this research is to discuss different restaurant strategies that emerged in Belgium, Bulgaria, Denmark and Sweden in response to the Covid-19 pandemic and relate the respective restaurant activities to brand trust and reputation. Therefore, the restaurant industry is analyzed with respect to the pandemic and findings are put into context by explaining the countries’ severity of lockdown. READ MORE

  4. 4. “Beyond Goods and Services": an application of the Experience Economy and Strategic Management in the Restaurant Industry : A qualitative study of restaurant professionals

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Estelle Larrouquet; Alexia Groga-Bada; [2020]
    Keywords : ;

    Abstract : “In a world saturated with largely undifferentiated goods and services, the greatest opportunity for value creation resides in staging experiences” (Pine & Gilmore, 2011, p. ix). This observation is more than ever actual. Nowadays, organizations must face intense competition and struggle to differentiate themselves. READ MORE

  5. 5. School-based disaster preparedness: a route to societal resilience? The case study of Ljungby municipality, Sweden

    University essay from Lunds universitet/Avdelningen för Riskhantering och Samhällssäkerhet

    Author : Andra Covaciu; [2020]
    Keywords : disaster risk management DRM ; school-based disaster preparedness SBDP ; climate change adaptation CCA ; societal resilience; students-aimed SBDP; Social Sciences;

    Abstract : Children are valuable resources when it comes to disaster preparedness and they should no longer be seen as vulnerable. Since they spend about five days a week in school for almost the whole year, it is natural to consider preparing them for hazards while there. READ MORE