Essays about: "case study -EXAMPLE about business title"

Showing result 1 - 5 of 59 essays containing the words case study -EXAMPLE about business title.

1. 1. Narratives of Entrepreneurial Ecosystem in Cambodia and Its Impact on Entrepreneur’s Decision-making

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : PISEY VUTHY; MOSTAFA REZAYI; [2022]
   Keywords : Entrepreneurial ecosystem; Ecosystem narratives; Decision-making logic; Effectuation; Causation.;

   Abstract : Title: Narratives of Entrepreneurial Ecosystem in Cambodia and Its Impact on Entrepreneur’s Decision-Making Logic Authors: Mostafa Rezayi and Pisey Vuthy Level: Master Thesis, 30 hp Background: Entrepreneurial activities are impacted by various elements in an entrepreneurship ecosystem (EE). The interplay of such factors produces narratives that display the condition of EEs. READ MORE

3. 2. Joining Forces with a Digital Twin: A study exploring the potential of a Digital Twin of an Organization in mitigating the impact of cognitive biases in strategic decision-making

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Qendresa Balaj; Dennis Weber; [2022]
   Keywords : Strategic Decision-making; Innovation Management; Cognitive Biases; Digital Twin; Business and Economics;

   Abstract : Title: Joining Forces with a Digital Twin: A study exploring the potential of a Digital Twin of an Organization in mitigating the impact of cognitive biases in strategic decision-making Seminar Date: June 3rd, 2022 Authors: Qendresa Balaj and Dennis Weber Supervisor: Pauline Mattsson Course: BUSN09, Degree Project in Strategic Management Keywords: Strategic Decision-making, Innovation Management, Cognitive Biases, Digital Twin Purpose: The aim of this thesis is to investigate how a digital twin technology, specifically, a digital twin of an organization, can assist managers in making better decisions by mitigating the impact of cognitive biases. Research Question: How can a digital twin technology help mitigate managers’ cognitive biases when making strategic decisions to steer their company’s innovation management? Theoretical Foundation: This chapter provides an extensive literature review of key theoretical components, which helps set the stage for the reader. READ MORE

4. 3. Rethinking the Spectrum of Marketing Communication Tools in B2B : An Explanatory Case Study from a Multinational Automation Company

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Jonathan Segerström; Elina Tidström; [2022]
   Keywords : Business-to-business; Business marketing; Marketing communication; Digital media;

   Abstract : Title: Rethinking the Spectrum of Marketing Communication Tools in B2B  Date: 2022-06-03 Level: One-Year Master’s Thesis 15, ECTS Institution: Karlstad Business School Authors: Jonathan Segerström & Elina Tidström Tutor: Bo Rundh Keywords: Business-to-business (B2B), Business marketing, Marketing communication, Digital media. Research question: How does a company within the automation industry work with their marketing communication? Purpose: The purpose of this study is to explain the transformation of marketing communication in a company within the automation industry. READ MORE

5. 4. Navigating through the storm: The managerial role and leadership during a crisis

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julia Sjöström; Malin Wedin Olsson; [2021]
   Keywords : Managerial work; Leadership; Emotional intelligence; Metaphors on Leadership; Crisis; Business and Economics;

   Abstract : Abstract Title: Navigating through the storm: The managerial role and leadership during a crisis Authors: Julia Sjöström and Malin Wedin Olsson Supervisor: Tony Huzzard, Lund University, Sweden Submission: date May 21st 2021 Purpose: The aim with this study is to gain a deeper understanding of managerial work and its relationship to the nature of leadership in the context of a societal crisis. Research Question: How do managers make sense of their own role during a crisis and what implications does that have for leadership practices? Methodology: This research is based on a qualitative research method following a interpretative and abductive approach. READ MORE

6. 5. Where Service Recovery Meets its Paradox : A search for the level of Service Recovery required for the Service Recovery Paradox to occur in the Hotel Industry

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Andreas Edström; Beatrice Nylander; [2021]
   Keywords : service failure; service recovery; service recovery paradox; service recovery hotel industry; customer satisfaction;

   Abstract : Title: Where Service Recovery Meets its Paradox - A search for the level of Service Recovery required for the Service Recovery Paradox to occur in the Hotel Industry  Level: Student thesis, final assignment for Bachelor Degree in Business Administration  Author: Beatrice Nylander & Andreas Edström  Supervisor: Patrik Sörqvist  Date: 2021 – June  Aim: The purpose of this study was to, within the hotel industry, investigate at what level of service recovery the service recovery paradox will come into existence.  Method: Two surveys have been conducted where 190 respondents were introduced to a scenario- based service failure in the hotel industry. READ MORE