Essays about: "case study -cross cultural communication brazil"

Found 4 essays containing the words case study -cross cultural communication brazil.

  1. 1. Strengthen of B2B relationships by Using Personal Selling through Analyzing Sales Management : in cultural consideration of Brazilian and Swedish IT companies

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Matthias Hoffmann; Mayara Cristine Wandall; [2016]
    Keywords : Personal Selling; Sales Management; Sales People Management; Relationship Marketing; B2B Relationship; Cultural Aspects; IT companies;

    Abstract : Background: Given the situation that todays’ companies establish deeper relationships with their clients, focusing on long- term collaboration and emphasis on mutual cooperation, the communication with the clients is increasingly based on one-to- one communication. Personal selling is described in literature as one tool of the communication mix. READ MORE

  3. 2. A Brazilian - Swedish Relationship : How to Establish a Successful International Joint Venture

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Magnus Dalaryd; Daniel Mayer; [2012]
    Keywords : Joint Venture JV ; International Joint Venture IJV ; Resource Dependency Theory RDT ; Power Distance Index PDI ; Individualism Index IDV ; Masculinity Index MAS ; Uncertainty Avoidance Index UAI ; Small and medium-sized enterprises SME ;

    Abstract : Due to the nature of globalization, new strategies have been designed to break into new markets. Joint Venture is a common strategy to enter new markets and by using a Joint Venture, companies share risks and establish new contacts with local knowledge. Brazil is a market where foreign investors gain more and more interest. READ MORE

  4. 3. A CASE STUDY OF THE PROCEDURE OF DEVELOPMENT OF A LARGE REAL ESTATE PROJECT IN SÃO PAULO, B RAZIL

    University essay from KTH/Bygg- och fastighetsekonomi

    Author : TIFFANY DAGRAMODJOPOULOS; [2011]
    Keywords : Matarazzo; Tombado; Institutions; Organization; Master Plan; Work Cost Estimate.;

    Abstract : This thesis report presents the process which has been followed to develop a large real estate project in São Paulo, Brazil where the buildings remaining on the site are landmarks. The report includes an extensive case study the Matarazzo Project about which I performed the analysis of the procedure of development during my internship at SCPM – a French Project Management company. READ MORE

  5. 4. The right to health and right to intellectual property in the EU. Analysis of the internal and external policies.

    University essay from Lunds universitet/Juridiska institutionen

    Author : Beata Faracik; [2002]
    Keywords : Human Rights Law and Intellectual Property Rights; Law and Political Science;

    Abstract : It is very common nowadays to speak of an ''information society'' in which control of information or information based knowledge has replaced control over matter as an ultimate source of economic power. The intellectual creations protected through patents, trade marks, copyrights etc constitute often a huge part of the companies' intangible assets. READ MORE