Essays about: "case study dissertation marketing"

Showing result 1 - 5 of 20 essays containing the words case study dissertation marketing.

  1. 1. Consumers attitudes towards Virtual Reality Marketing in Sweden : Does Personalized Virtual Reality Marketing intrude on consumers integrity?

    University essay from Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER); Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)

    Author : Sanne Norgren; Felicia Lindqvist; [2017]
    Keywords : ;

    Abstract : Title: Consumers attitudes towards Virtual Reality Marketing in Sweden: Does Personalized Virtual Reality Marketing intrude on consumers integrity?  Date: 2017-05-19 Level: Bachelor Thesis in Marketing Author: Sanne Norgren and Felicia Lindqvist Supervisor: Thomas Helgesson Examiner: Christine Tidåsen Problem formulation: Despite the fact that VR is the new way of marketing, very rarely virtual worlds have been understood by marketers. VR marketing is a relatively unexplored area and the research within the area is limited. READ MORE

  2. 2. Enhancing Swedish Large MNEs’ Strategies in Chinese Market : By Analyzing the Perspectives of Consumers in Sweden and China

    University essay from

    Author : Xiaojing Gu; Cheng Han; [2016]
    Keywords : Consumer behavior; Multinational enterprise; Marketing strategy; Swedish and Chinese market;

    Abstract : Title: Enhancing Swedish Large MNEs’ Strategies in Chinese Market -By Analyzing the Perspectives of Consumers in Sweden and ChinaAuthors: Cheng Han and Xiaojing GuSupervisor: Svante AnderssonLevel: Master Dissertation in International Marketing, 15 creditsKeywords: Consumer behavior, Multinational enterprise, Marketing strategy, Swedish and Chinese marketBackground: With the trend of globalization, multinational enterprises noticed the potential market in China. Base on previous research, researchers indicated consumer behaviors have a sort of relationship and influence on MNEs’ strategies. READ MORE

  3. 3. Corporate Strategies During an Economic Crisis : Cases of Micro and Small Italian Ceramic Enterprises

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Gabriele Campagnaro; [2015]
    Keywords : MSE; corporate strategy; economic crisis; organizational performance;

    Abstract : Extensive research has previously been conducted in the field of corporate strategies during economic crisis, analyzing different contexts and countries. Nevertheless, the main focus has always been on small and medium enterprises without considering the importance that micro enterprises have in the European business tradition. READ MORE

  4. 4. Recent gentrification tendencies in China : A case study of potentials and threats in Changzhou

    University essay from Blekinge Tekniska Högskola/Institutionen för fysisk planering

    Author : XIAOYU NIU; [2014]
    Keywords : Gentrification; urban renewal; neo-liberalization; residential differentiation; historical blocks; Changzhou;

    Abstract : In nearly 30 years of urban development in the emerging economies, as China, gentrification has evidently been the dynamic urbanization changes of urban social space which is driven by government and marketing. With the impacts of current neo-liberalization, the case study of Changzhou indicates how the government and marketization functions in planning. READ MORE

  5. 5. Achieving front-line employee’s satisfaction through Internal marketing in service organizations; A case of SEB bank.

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : David Malmberg; Kenan Bouzo; Mohammed Al-aqel; [2014]
    Keywords : Internal Marketing; Internal Marketing Mix; Human Resource; Service Organization; Internal Customers; Internal Service; Service marketing; Front-line employees;

    Abstract : Problem definition:In service organizations, front-line employees are considered to be the primary element when providing the organization’s services as they interact directly with customers and influence their perception of service quality. In other words, if the front-line employees are satisfied they will deliver the organization’s services in the best way which will directly lead to customer satisfaction. READ MORE