Essays about: "case study dissertation marketing"
Showing result 6 - 10 of 24 essays containing the words case study dissertation marketing.
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6. Enhancing Swedish Large MNEs’ Strategies in Chinese Market : By Analyzing the Perspectives of Consumers in Sweden and China
University essay fromAbstract : Title: Enhancing Swedish Large MNEs’ Strategies in Chinese Market -By Analyzing the Perspectives of Consumers in Sweden and China Authors: Cheng Han and Xiaojing Gu Supervisor: Svante Andersson Level: Master Dissertation in International Marketing, 15 credits Keywords: Consumer behavior, Multinational enterprise, Marketing strategy, Swedish and Chinese market Background: With the trend of globalization, multinational enterprises noticed the potential market in China. Base on previous research, researchers indicated consumer behaviors have a sort of relationship and influence on MNEs’ strategies. READ MORE
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7. Corporate Strategies During an Economic Crisis : Cases of Micro and Small Italian Ceramic Enterprises
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Extensive research has previously been conducted in the field of corporate strategies during economic crisis, analyzing different contexts and countries. Nevertheless, the main focus has always been on small and medium enterprises without considering the importance that micro enterprises have in the European business tradition. READ MORE
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8. Recent gentrification tendencies in China : A case study of potentials and threats in Changzhou
University essay from Blekinge Tekniska Högskola/Institutionen för fysisk planeringAbstract : In nearly 30 years of urban development in the emerging economies, as China, gentrification has evidently been the dynamic urbanization changes of urban social space which is driven by government and marketing. With the impacts of current neo-liberalization, the case study of Changzhou indicates how the government and marketization functions in planning. READ MORE
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9. Achieving front-line employee’s satisfaction through Internal marketing in service organizations; A case of SEB bank.
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : Problem definition: In service organizations, front-line employees are considered to be the primary element when providing the organization’s services as they interact directly with customers and influence their perception of service quality. In other words, if the front-line employees are satisfied they will deliver the organization’s services in the best way which will directly lead to customer satisfaction. READ MORE
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10. Understanding Buyer Behavior in the Context of Product Adaptation : A Case Study of Volvo Trucks
University essay from Sektionen för ekonomi och teknik (SET)Abstract : This dissertation studies the relationship of product adaptation and buyer behavior. By standardizing products, it was possible for organizations to produce in large scale and make them accessible for many different markets. READ MORE