Essays about: "case study of crm implementation in companies"

Showing result 1 - 5 of 12 essays containing the words case study of crm implementation in companies.

1. 1. The contribution of effectiveness & efficiency to value within digitalization : - A qualitative study within Business to Business

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Felicia Ståhl; Nellie Jakobsson; [2019]
   Keywords : Digitalization; Inbound marketing; Marketing Automation; Value; Effectiveness; Efficiency;

   Abstract : Background: As digitalization has arisen and further developed the way companies execute marketing strategies, new ways of creating value by effectiveness and efficiency as a foundation has emerged during the recent years. Two crucial marketing tools within digitalization are Marketing Automation and Inbound Marketing. READ MORE

3. 2. Critical Success Factors for Integration of Enterprise Resource Planning System

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Kambiz Kafi; [2018]
   Keywords : ERP; Legacy System; Critical Success Factors CSF ; Business Process Changes; Strategic and Tactic CSFs; Software Configuration; Software Alignment; Integration of ERPs;

   Abstract : Title: Critical Success Factors for Integration of Enterprise Resource Planning System   Level: Student thesis, final assignment for Master Degree (one year) in Business Administration   Author: Kambiz Kafi   Supervisor: Dr. Maria Fregidou-Malama   Examiner: Dr. READ MORE

4. 3. Transitioning​ to​ a new​ Customer​ Relationship​ Management​ ​System: Challenges​ and​ ​Recommendations

   University essay from Malmö högskola/Fakulteten för teknik och samhälle (TS)

   Author : Per Hansson; Anton Persson; [2017]
   Keywords : CRM; Customer Relationship Management; Change Management; CRM Challenges; CRM Success Factors; CRM Needs; Change Management Objectives; Change Management Value; Customer Relationship Management Implementation; Customer Relationship Management Systems; CRM Efficiency; CRM Case Study;

   Abstract : Abstrakt (Svenska) - Vikten av att ha effektiv hantering av kundrelationer (CRM) inom företag väger mycket, för att på ett lyckat sätt öka förståelsen och samarbeten med kunder. Företag ändrar eller uppdaterar sina CRM system för att kunna öka arbetseffektiviteten. READ MORE

5. 4. Does electronic customer relationship management affect customer satisfaction and trust?

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Hoang Chau Lam; Qiuyun Li; [2017]
   Keywords : E-CRM; live chat system; e-service quality; customer satisfaction; trust;

   Abstract : Aim: This paper aims to explore and to understand how the E-CRM affects customer satisfaction and trust from customer perspectives in electronic commerce. Method: The research is an exploratory and qualitative study. READ MORE

6. 5. Hur företag kan implementera customer relationship management : en fallstudie av läkemedelsbolaget swedish orphan biovitrum i Stockholm

   University essay from SLU/Dept. of Economics

   Author : Julia Berglund; Sofia Wallin; [2015]
   Keywords : CRM; framgångsrik; implementering; kundrelationer; läkemedelsindustrin;

   Abstract : En ökad kundmedvetenhet och den ökande globala konkurrensen har gjort att det blivit allt viktigare för företag att bemöta och vårda sina kundrelationer. Detta har gjort att fler företag väljer att arbeta med Customer Relationship Management (CRM). READ MORE