Essays about: "case study of starbucks"

Showing result 1 - 5 of 7 essays containing the words case study of starbucks.

1. 1. Site selection for small retail stores using sustainable and location-driven indicators : Case study: Starbucks coffee shops in Los Angeles

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Vadym Sokol; Kristijan Jordanov; [2020]
   Keywords : site selection; business performance; decision-making; location-driven decisions; modeling; small retail stores; sustainability; LEED; GIS; Tapestry segmentation; foot traffic; consumers; GLM; proximities; demographics; Starbucks; ESRI;

   Abstract : Site selection decisions remains a complex yet crucial process for strong business performance. Despite the extensive number of publications in this field, the emergence of new data collection technique, improved location analytics, and changes in consumers’ preferences call for testing of new models and hypothesis. READ MORE

3. 2. Sustainability-centered business model innovation:Learning from and insights into how sustainability has affected the business models of Nespresso and Starbucks.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Pamela Nambalirwa Kawuma; Hernan Marcovecchio; [2017]
   Keywords : Innovation; Business Model; Sustainability; Nespresso; Starbucks.; Business and Economics;

   Abstract : ABSTRACT Title: Sustainability-centred business model innovation: Learnings from and insights into how sustainability has affected the business models of Nespresso and Starbucks. Seminar Date: 31st May 2017. Course: BUSN09: Degree Project in Strategic Management. READ MORE

4. 3. Brand Hostage - How NGOs achieve their Strategic Goals on a Reputational Battlefield

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Allan Su; Stefanie Wolff; [2017]
   Keywords : Brand hostage; reputation; reputational battle; NGO; NGO campaigns; Business and Economics;

   Abstract : Purpose: The purpose of the study is to explore the phenomenon of brand hostage, with the aim to develop a framework and a definition for a deeper understanding of its modus operandi. Relevance: Over the past two decades, disruptive and successful NGO campaigns have increasingly targeted corporations, which makes the topic a major concern for managers. READ MORE

5. 4. The Next Frontier of Corporate Social Responsibility: Discovering Consumer Expectations

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Yun Du; Maxwell Basch; [2015]
   Keywords : consumer CSR expectations; attitude-behavior gap; Consumer social responsibility CNSR ; Corporate social responsibility CSR ; Business and Economics;

   Abstract : Corporate Social Responsibility (CSR) is a broad area of management study and practice that has become increasingly important for business practitioners and academics alike. While the majority of authors who have written on the subject, including ourselves, are proponents of CSR in general, there is an emerging viewpoint that it is simply not enough for corporations to singlehandedly address CSR thus it is important that others, such has NGOs and Consumers, play a defined role in CSR as well. READ MORE

6. 5. Exploring value creative and value destructive practice through an online brand community: : The case of Starbucks.

   University essay from Karlstads universitet/Avdelningen för företagsekonomi

   Author : Uzezi Dia; [2015]
   Keywords : Netnography; Online Brand Communities OBCs ; Brand Communities; Value Co-creation; Value Co-destruction; Practice Theory; Consumer Culture Theory CCT ; Starbucks; My Starbucks Ideas; Computer-mediated communications CMC ; QSR NVivo 10; and Ethics.;

   Abstract : This paper explores value co-creation and value co-destruction with a focus on the social practices embedded in the online brand community “My Starbucks Idea (MSI).” The objectives of the research are accomplished through a detailed explanation of the study’s stages, starting with the Research design/Planning, and followed by the Community Entry (Entrée), Data collection, Limitations, and Ethical implications. READ MORE