Essays about: "case study on characteristics of service marketing management"

Found 5 essays containing the words case study on characteristics of service marketing management.

1. 1. Digital Sustainability: How does digital transformation in the tourism industry affect sustainable development? : A case study of the Innovation Voucher Project in Korea

   University essay from Södertörns högskola/Företagsekonomi

   Author : Jongwoo Lim; [2023]
   Keywords : Digital sustainability; Digital transformation transition ; Tourism business; Sustainable development; COVID-19; Service Marketing; Innovation Voucher Project;

   Abstract : This paper examines how the adoption of a series of digital technologies in tourism companies affects economic, social, and environmental sustainability. This research conducted a quantitative survey on tourism companies in Korea to empirically explore the connection between digital transformation and its impact on sustainability. READ MORE

3. 2. Influencer marketing: Long-term collaborations on Instagram : A case study

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Victor Dahlkvist; [2021]
   Keywords : influencer marketing; social media influencers; Instagram influencers; influencer performance; influencer ROI; long-term collaboration; influencer marketing; social media influencers; Instagram influencers; influencer performance; influencer ROI; long-term collaboration;

   Abstract : More and more companies have started to use influencers on social media platforms for promoting their product or service, in exchange for a compensation. While this has enabled reach for a low cost, it is the nature of the authentic endorsement that has made the marketing channel so efficient. READ MORE

4. 3. Cost Management in the New Product Introduction Process of TruPrint 1000; A case-study of TRUMPF Maskin AB and its costs of Introducing New Additive Manufacturing Systems to the Swedish Market

   University essay from Göteborgs universitet/Graduate School

   Author : Odia Okhiria; [2017-09-15]
   Keywords : ;

   Abstract : The current trend within the manufacturing industry is increased digitalization, automation, and customization, known as Industry 4.0 or the Fourth Industrial Revolution. Additive Manufacturing (AM), also known as 3D printing (3DP) can be considered as one spark of Industry 4.0. READ MORE

5. 4. Strategy for the Reverse Supply Chain : Applicability of the Lean and the Agile Concepts

   University essay from IHH, Centre of Logistics and Supply Chain Management

   Author : Laura Daugnoraite; Kestutis Slaitas; [2010]
   Keywords : Reverse supply chain; Strategy; Lean; Agile; Leagile; Reverse supply chain processes;

   Abstract : The reverse part of the supply chain becomes more and more important due to the legislation, environmental concerns, higher volumes of returns, etc. As a result, companies cannot see the reverse supply chain as the additional costs only and have to think strategically. READ MORE

6. 5. STIGA’s Integrated Multiple Selling Channels in China’s Table Tennis Market

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : HUA LI; LERONG HUANG; [2007]
   Keywords : Multi-channel retailing; Multi-channel Strategy; E-tailing; Selling Channel; Customer Characteristics; Personalized Service; China’s Table Tennis Market ;

   Abstract : Rapid technological advancements and fast developing economy have completely changed Chinese people’s lifestyle. Based on internet technology, a new revolution is also renewing the conception in the business world today. READ MORE