Essays about: "case study on crm in banking"

Found 5 essays containing the words case study on crm in banking.

1. 1. Knowing Your Customer - The Versatility of CRM in Modern Banking : A case study of niche banks in Sweden

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Fredrik Schmiterlöw; Hampus Renfors; Filip Åberg; [2017]
   Keywords : Customer Relationship Management; Loyalty; Multichannel; Omni channel; Banks; Customer Relations;

   Abstract : Niche banks emerged from deregulation of the financial market and from the increasing distrust of the established banking oligopoly in Sweden. From its establishment, niche banks narrowed their scope and targeted certain profitable segments of the banking market. READ MORE

3. 2. Customer Loyalty - A case study of Swedbank and Länsförsäkringar Bank

   University essay from IHH, Företagsekonomi

   Author : Adisa Sahinovic; Rita Marogy; Amela Buljubasic; [2012]
   Keywords : bank; customer loyalty; Swedbank; Länsförsäkringar; niche; commercial; CRM; customer relationships;

   Abstract : Background: The banking industry is a classic service industry where companiesand customers meet and where their interactions take placedaily. There are many reasons why an unsatisfied customer canchange company to a competitor and the customers that are loyalchoose to stay for certain reasons. READ MORE

4. 3. Electronic Customer Relationship Management (eCRM) from the Perspective of Two Banks with Online Marketing in Pakistan : case of HSBC PK and Standard Chartered Bank PK

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Shakoor Abdul; [2011]
   Keywords : Electronic; Customer; Relationship; Management;

   Abstract : This study observes an approach which is known as explorative because it aims to evaluate and examine online media as a tool for e-CRM. In addition, this involves the approach known as iterative also depends on the data, which is qualitative in congestion with observational information. READ MORE

5. 4. The Effect of Customer Relationship Marketing on Customer Retention in the Ghanaian Banking Sector : A case study of Intercontinental Bank Ghana Limited

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Frank Kojo Kuranchie; [2010]
   Keywords : Customer relationship management; customer relationship marketing; customer retention.;

   Abstract : Abstract Customer relationship management as a strategic marketing concept has gained tremendous interest among researchers and practitioners in recent times. Within the last two decades a significant number of research works have been carried out on various issues relating to customer relationship management. READ MORE

6. 5. Managing Customer Loyalty through Direct Marketing : A Case Study of the Relationship between Länsförsäkringar Kalmar Län And Their Beneficiary Customers

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Angelica Andersson; Petter Cederbrink; Magnus Lövsund; [2009]
   Keywords : Customer Loyalty; Direct Marketing; Relationship Marketing; CRM; Kundlojalitet; Direkt marknadsföring; Relationsmarknadsföring; CRM;

   Abstract : Background: LF is active in three markets: Property & casualty insurance, pension and banking. The main objective for such a strategy is to differentiate by offering all the services to the customer who can enjoy the benefits of having their whole personal economy at one place. READ MORE